<!DOCTYPE html> <html class="html" lang="fr-FR"> <head> <meta charset="UTF-8"> <link rel="profile" href="https://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <meta name="viewport" content="width=device-width, initial-scale=1"> <!-- This site is optimized with the Yoast SEO plugin v23.4 - https://yoast.com/wordpress/plugins/seo/ --> <title>Bernard Sperandio | Consultant SEO / SXO Freelance - Douai - Lille</title> <meta name="description" content="Boostez votre visibilité sur Google et multipliez vos conversions avec un consultant SXO (SEO+ UX) freelance basé à Douai dans les Hauts-de-France !" /> <link rel="canonical" href="https://bernard-sperandio.fr/" /> <meta property="og:locale" content="fr_FR" /> <meta property="og:type" content="website" /> <meta property="og:title" content="Bernard Sperandio | Consultant SEO / SXO Freelance - Douai - Lille" /> <meta property="og:description" content="Boostez votre visibilité sur Google et multipliez vos conversions avec un consultant SXO (SEO+ UX) freelance basé à Douai dans les Hauts-de-France !" /> <meta property="og:url" content="https://bernard-sperandio.fr/" /> <meta property="og:site_name" content="Bernard Sperandio" /> <meta property="article:publisher" content="https://www.facebook.com/bernard-sperandiofr-101982821427957" /> <meta property="article:modified_time" content="2024-09-07T19:09:45+00:00" /> <meta property="og:image" content="https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@Sperandio_59" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://bernard-sperandio.fr/","url":"https://bernard-sperandio.fr/","name":"Bernard Sperandio | Consultant SEO / SXO Freelance - Douai - Lille","isPartOf":{"@id":"https://bernard-sperandio.fr/#website"},"about":{"@id":"https://bernard-sperandio.fr/#organization"},"primaryImageOfPage":{"@id":"https://bernard-sperandio.fr/#primaryimage"},"image":{"@id":"https://bernard-sperandio.fr/#primaryimage"},"thumbnailUrl":"https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg","datePublished":"2018-12-30T07:20:53+00:00","dateModified":"2024-09-07T19:09:45+00:00","description":"Boostez votre visibilité sur Google et multipliez vos conversions avec un consultant SXO (SEO+ UX) freelance basé à Douai dans les Hauts-de-France !","breadcrumb":{"@id":"https://bernard-sperandio.fr/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https://bernard-sperandio.fr/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https://bernard-sperandio.fr/#primaryimage","url":"https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg","contentUrl":"https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg","width":1023,"height":682,"caption":"Croissance du business"},{"@type":"BreadcrumbList","@id":"https://bernard-sperandio.fr/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil"}]},{"@type":"WebSite","@id":"https://bernard-sperandio.fr/#website","url":"https://bernard-sperandio.fr/","name":"Bernard Sperandio","description":"Améliorez votre visibilité sur Google","publisher":{"@id":"https://bernard-sperandio.fr/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://bernard-sperandio.fr/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https://bernard-sperandio.fr/#organization","name":"Bernard Sperandio","url":"https://bernard-sperandio.fr/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https://bernard-sperandio.fr/#/schema/logo/image/","url":"https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio-consultant-seo-freelance-douai-lille.png","contentUrl":"https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio-consultant-seo-freelance-douai-lille.png","width":600,"height":164,"caption":"Bernard Sperandio"},"image":{"@id":"https://bernard-sperandio.fr/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/bernard-sperandiofr-101982821427957","https://x.com/Sperandio_59","https://www.linkedin.com/in/bernardsperandio"]}]}</script> <meta name="google-site-verification" content="IUMkrfq3fgmnTZsiMgS-E9-0yvjwCc_BEjUNcQwj5A4" /> <!-- / Yoast SEO plugin. --> <!-- This site uses the Google Analytics by MonsterInsights plugin v9.0.1 - Using Analytics tracking - https://www.monsterinsights.com/ --> <script src="//www.googletagmanager.com/gtag/js?id=G-29EY3GKL5E" data-cfasync="false" data-wpfc-render="false" async></script> <script data-cfasync="false" data-wpfc-render="false"> var mi_version = '9.0.1'; var mi_track_user = true; var mi_no_track_reason = ''; var MonsterInsightsDefaultLocations = {"page_location":"https:\/\/bernard-sperandio.fr\/"}; if ( typeof MonsterInsightsPrivacyGuardFilter === 'function' ) { var MonsterInsightsLocations = (typeof MonsterInsightsExcludeQuery === 'object') ? MonsterInsightsPrivacyGuardFilter( MonsterInsightsExcludeQuery ) : MonsterInsightsPrivacyGuardFilter( MonsterInsightsDefaultLocations ); } else { var MonsterInsightsLocations = (typeof MonsterInsightsExcludeQuery === 'object') ? MonsterInsightsExcludeQuery : MonsterInsightsDefaultLocations; } var disableStrs = [ 'ga-disable-G-29EY3GKL5E', ]; /* Function to detect opted out users */ function __gtagTrackerIsOptedOut() { for (var index = 0; index < disableStrs.length; index++) { if (document.cookie.indexOf(disableStrs[index] + '=true') > -1) { return true; } } return false; } /* Disable tracking if the opt-out cookie exists. */ if (__gtagTrackerIsOptedOut()) { for (var index = 0; index < disableStrs.length; index++) { window[disableStrs[index]] = true; } } /* Opt-out function */ function __gtagTrackerOptout() { for (var index = 0; index < disableStrs.length; index++) { document.cookie = disableStrs[index] + '=true; expires=Thu, 31 Dec 2099 23:59:59 UTC; path=/'; window[disableStrs[index]] = true; } } if ('undefined' === typeof gaOptout) { function gaOptout() { __gtagTrackerOptout(); } } window.dataLayer = window.dataLayer || []; window.MonsterInsightsDualTracker = { helpers: {}, trackers: {}, }; if (mi_track_user) { function __gtagDataLayer() { dataLayer.push(arguments); } function __gtagTracker(type, name, parameters) { if (!parameters) { parameters = {}; } if (parameters.send_to) { __gtagDataLayer.apply(null, arguments); return; } if (type === 'event') { parameters.send_to = monsterinsights_frontend.v4_id; var hookName = name; if (typeof parameters['event_category'] !== 'undefined') { hookName = parameters['event_category'] + ':' + name; } if (typeof MonsterInsightsDualTracker.trackers[hookName] !== 'undefined') { MonsterInsightsDualTracker.trackers[hookName](parameters); } else { __gtagDataLayer('event', name, parameters); } } else { __gtagDataLayer.apply(null, arguments); } } __gtagTracker('js', new Date()); __gtagTracker('set', { 'developer_id.dZGIzZG': true, }); if ( MonsterInsightsLocations.page_location ) { __gtagTracker('set', MonsterInsightsLocations); } __gtagTracker('config', 'G-29EY3GKL5E', {"forceSSL":"true","link_attribution":"true"} ); window.gtag = __gtagTracker; (function () { /* https://developers.google.com/analytics/devguides/collection/analyticsjs/ */ /* ga and __gaTracker compatibility shim. */ var noopfn = function () { return null; }; var newtracker = function () { return new Tracker(); }; var Tracker = function () { return null; }; var p = Tracker.prototype; p.get = noopfn; p.set = noopfn; p.send = function () { var args = Array.prototype.slice.call(arguments); args.unshift('send'); __gaTracker.apply(null, args); }; var __gaTracker = function () { var len = arguments.length; if (len === 0) { return; } var f = arguments[len - 1]; if (typeof f !== 'object' || f === null || typeof f.hitCallback !== 'function') { if ('send' === arguments[0]) { var hitConverted, hitObject = false, action; if ('event' === arguments[1]) { if ('undefined' !== typeof arguments[3]) { hitObject = { 'eventAction': arguments[3], 'eventCategory': arguments[2], 'eventLabel': arguments[4], 'value': arguments[5] ? arguments[5] : 1, } } } if ('pageview' === arguments[1]) { if ('undefined' !== typeof arguments[2]) { hitObject = { 'eventAction': 'page_view', 'page_path': arguments[2], } } } if (typeof arguments[2] === 'object') { hitObject = arguments[2]; } if (typeof arguments[5] === 'object') { Object.assign(hitObject, arguments[5]); } if ('undefined' !== typeof arguments[1].hitType) { hitObject = arguments[1]; if ('pageview' === hitObject.hitType) { hitObject.eventAction = 'page_view'; } } if (hitObject) { action = 'timing' === arguments[1].hitType ? 'timing_complete' : hitObject.eventAction; hitConverted = mapArgs(hitObject); __gtagTracker('event', action, hitConverted); } } return; } function mapArgs(args) { var arg, hit = {}; var gaMap = { 'eventCategory': 'event_category', 'eventAction': 'event_action', 'eventLabel': 'event_label', 'eventValue': 'event_value', 'nonInteraction': 'non_interaction', 'timingCategory': 'event_category', 'timingVar': 'name', 'timingValue': 'value', 'timingLabel': 'event_label', 'page': 'page_path', 'location': 'page_location', 'title': 'page_title', 'referrer' : 'page_referrer', }; for (arg in args) { if (!(!args.hasOwnProperty(arg) || !gaMap.hasOwnProperty(arg))) { hit[gaMap[arg]] = args[arg]; } else { hit[arg] = args[arg]; } } return hit; } try { f.hitCallback(); } catch (ex) { } }; __gaTracker.create = newtracker; __gaTracker.getByName = newtracker; __gaTracker.getAll = function () { return []; }; __gaTracker.remove = noopfn; __gaTracker.loaded = true; window['__gaTracker'] = __gaTracker; })(); } else { console.log(""); (function () { function __gtagTracker() { return null; } window['__gtagTracker'] = __gtagTracker; window['gtag'] = __gtagTracker; })(); } </script> <!-- / Google Analytics by MonsterInsights --> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpo_min-header-0-css' href='https://bernard-sperandio.fr/wp-content/cache/wpo-minify/1725736390/assets/wpo-minify-header-5d6ec972.min.css' media='all' /> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin><script src="https://bernard-sperandio.fr/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script src="https://bernard-sperandio.fr/wp-includes/js/jquery/jquery-migrate.min.js" id="jquery-migrate-js"></script> <script defer src="https://bernard-sperandio.fr/wp-content/cache/wpo-minify/1725736390/assets/wpo-minify-header-59730ec7.min.js" id="wpo_min-header-0-js"></script> <link rel="https://api.w.org/" href="https://bernard-sperandio.fr/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://bernard-sperandio.fr/wp-json/wp/v2/pages/631" /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://bernard-sperandio.fr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fbernard-sperandio.fr%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://bernard-sperandio.fr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fbernard-sperandio.fr%2F&format=xml" /> <script> document.documentElement.className = document.documentElement.className.replace('no-js', 'js'); </script> <style> .no-js img.lazyload { display: none; } figure.wp-block-image img.lazyloading { min-width: 150px; } .lazyload, .lazyloading { opacity: 0; } .lazyloaded { opacity: 1; transition: opacity 400ms; transition-delay: 0ms; } </style> <meta name="generator" content="Elementor 3.23.4; features: e_optimized_css_loading, additional_custom_breakpoints, e_lazyload; settings: css_print_method-internal, google_font-enabled, font_display-auto"> <style> .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } @media screen and (max-height: 1024px) { .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } @media screen and (max-height: 640px) { .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } </style> <style type="text/css">.broken_link, a.broken_link { text-decoration: line-through; }</style><link rel="icon" href="https://bernard-sperandio.fr/wp-content/uploads/2019/09/cropped-bernard-sperandio-favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://bernard-sperandio.fr/wp-content/uploads/2019/09/cropped-bernard-sperandio-favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://bernard-sperandio.fr/wp-content/uploads/2019/09/cropped-bernard-sperandio-favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://bernard-sperandio.fr/wp-content/uploads/2019/09/cropped-bernard-sperandio-favicon-270x270.png" /> <style id="wp-custom-css"> .dropdown-menu ul li:hover a.menu-link{font-weight:500}.is-sticky #site-header-inner{padding:0 90px}@media (max-width:480px){.is-sticky #site-header-inner{padding:0 10px}}h1,h2,h3,h4,h5,h6{margin:0}.elementor-social-icon.elementor-social-icon-linkedin-in{background-color:#0077b5}li.meta-author a{pointer-events:none}/* Paragraph Bottom Margin */p{margin-bottom:10px}.sidr-class-dropdown-menu ul a:before{font-weight:600}/* PENDING:OceanWP adding Font Awesome 5 support,change font weight and family of checked checkbox so the icon displays */input[type=checkbox]:checked:before{font-weight:900;font-family:'Font Awesome 5 Free'}monbouton{text-transform:lowercase!important}nav.site-breadcrumbs{white-space:normal;display:inline-table !important}.blog-entry.post .blog-entry-header{margin-bottom:5px}.portfolio-tags.post-tags.clr{display:none}h2.blog-entry-title.entry-title{line-height:1.3}.clr.tax-desc{margin-bottom:10px;padding-bottom:10px}.archive #main #content-wrap{padding-top:15px}/* Blog Page Header Image */.blog header.page-header{background-image:url("/wp-content/uploads/2019/12/blog.jpg") !important;background-position:center center}/* Elementor Support hotfix */.elementor-shape .elementor-shape-fill{transform:skew(0)}.page blockquote,.single-post blockquote{border-left-color :#1865f2}#related-posts .related-posts-title span:before{color :#1865f2}#comments .comments-title span:before{color:#13aff0}#mobile-dropdown ul li a .dropdown-toggle:focus,.oceanwp-mobile-menu-icon a:focus{outline:none}/* Header Menu → Responsive */@media(min-width:1201px) and (max-width:1280px){#site-logo #site-logo-inner a img{max-width:220px}.effect-one #site-navigation-wrap .dropdown-menu>li>a.menu-link>span{font-size:12px}}@media(min-width:1024px) and (max-width:1200px){.effect-one #site-navigation-wrap .dropdown-menu>li>a.menu-link>span{font-size:11px}}@media(min-width:1023px) and (max-width:1024px){#site-logo #site-logo-inner a img{max-width:170px}.effect-one #site-navigation-wrap .dropdown-menu>li>a.menu-link>span{font-size:10px}#site-navigation-wrap .dropdown-menu >li >a{padding:0 4px}#site-navigation-wrap .dropdown-menu>li.btn>a>span{padding:9px 12px}}@media(min-width:860px) and (max-width:1022px){#site-logo #site-logo-inner a img{max-width:170px}}.effect-one #site-navigation-wrap .dropdown-menu>li>a.menu-link>span{font-size:14px}#site-navigation-wrap .dropdown-menu >li >a{padding:0 4px}#site-navigation-wrap .dropdown-menu>li.btn>a>span{padding:9px 6px}a:focus,#site-navigation a:focus{outline:0 !important}@media (max-width:767px){.oew-blog-grid.match-height-grid .oew-grid-inner{min-height:300px}}.elementor-2357 .elementor-element.elementor-element-5ca73de1 >.elementor-widget-container{margin:65px 0 0 0}.oew-blog-grid .oew-grid-inner .oew-grid-media{margin-bottom:50px}#main #content-wrap{padding-bottom:0}.oew-blog-grid.match-height-grid .oew-grid-inner{max-height:520px}@media (max-width:767px){.elementor-632 .elementor-element.elementor-element-a319f07 >.elementor-widget-container{margin:10px 0 0 0}}@media (max-width:767px){.elementor-2357 .elementor-element.elementor-element-4f10f318 >.elementor-widget-container{margin:70px 0 0 0}}@media (max-width:767px){.elementor-87136 .elementor-element.elementor-element-2a45fa2 >.elementor-widget-container{margin:0}.elementor-87136 .elementor-element.elementor-element-3c8503a >.elementor-widget-container{margin:0 0 0 40px}} </style> <!-- OceanWP CSS --> <style type="text/css"> .background-image-page-header-overlay{opacity:0.4}/* General CSS */a:hover,a.light:hover,.theme-heading .text::before,.theme-heading .text::after,#top-bar-content >a:hover,#top-bar-social li.oceanwp-email a:hover,#site-navigation-wrap .dropdown-menu >li >a:hover,#site-header.medium-header #medium-searchform button:hover,.oceanwp-mobile-menu-icon a:hover,.blog-entry.post .blog-entry-header .entry-title a:hover,.blog-entry.post .blog-entry-readmore a:hover,.blog-entry.thumbnail-entry .blog-entry-category a,ul.meta li a:hover,.dropcap,.single nav.post-navigation .nav-links .title,body .related-post-title a:hover,body #wp-calendar caption,body .contact-info-widget.default i,body .contact-info-widget.big-icons i,body .custom-links-widget .oceanwp-custom-links li a:hover,body .custom-links-widget .oceanwp-custom-links li a:hover:before,body .posts-thumbnails-widget li a:hover,body .social-widget li.oceanwp-email a:hover,.comment-author .comment-meta .comment-reply-link,#respond #cancel-comment-reply-link:hover,#footer-widgets .footer-box a:hover,#footer-bottom a:hover,#footer-bottom #footer-bottom-menu a:hover,.sidr a:hover,.sidr-class-dropdown-toggle:hover,.sidr-class-menu-item-has-children.active >a,.sidr-class-menu-item-has-children.active >a >.sidr-class-dropdown-toggle,input[type=checkbox]:checked:before{color:#ff7b00}.single nav.post-navigation .nav-links .title .owp-icon use,.blog-entry.post .blog-entry-readmore a:hover .owp-icon use,body .contact-info-widget.default .owp-icon use,body .contact-info-widget.big-icons .owp-icon use{stroke:#ff7b00}input[type="button"],input[type="reset"],input[type="submit"],button[type="submit"],.button,#site-navigation-wrap .dropdown-menu >li.btn >a >span,.thumbnail:hover i,.post-quote-content,.omw-modal .omw-close-modal,body .contact-info-widget.big-icons li:hover i,body div.wpforms-container-full .wpforms-form input[type=submit],body div.wpforms-container-full .wpforms-form button[type=submit],body div.wpforms-container-full .wpforms-form .wpforms-page-button{background-color:#ff7b00}.thumbnail:hover .link-post-svg-icon{background-color:#ff7b00}body .contact-info-widget.big-icons li:hover .owp-icon{background-color:#ff7b00}.widget-title{border-color:#ff7b00}blockquote{border-color:#ff7b00}#searchform-dropdown{border-color:#ff7b00}.dropdown-menu .sub-menu{border-color:#ff7b00}.blog-entry.large-entry .blog-entry-readmore a:hover{border-color:#ff7b00}.oceanwp-newsletter-form-wrap input[type="email"]:focus{border-color:#ff7b00}.social-widget li.oceanwp-email a:hover{border-color:#ff7b00}#respond #cancel-comment-reply-link:hover{border-color:#ff7b00}body .contact-info-widget.big-icons li:hover i{border-color:#ff7b00}#footer-widgets .oceanwp-newsletter-form-wrap input[type="email"]:focus{border-color:#ff7b00}blockquote,.wp-block-quote{border-left-color:#ff7b00}body .contact-info-widget.big-icons li:hover .owp-icon{border-color:#ff7b00}input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,button[type="submit"]:hover,input[type="button"]:focus,input[type="reset"]:focus,input[type="submit"]:focus,button[type="submit"]:focus,.button:hover,.button:focus,#site-navigation-wrap .dropdown-menu >li.btn >a:hover >span,.post-quote-author,.omw-modal .omw-close-modal:hover,body div.wpforms-container-full .wpforms-form input[type=submit]:hover,body div.wpforms-container-full .wpforms-form button[type=submit]:hover,body div.wpforms-container-full .wpforms-form .wpforms-page-button:hover{background-color:#ff6700}a{color:#0084ff}a .owp-icon use{stroke:#0084ff}a:hover{color:#1865f2}a:hover .owp-icon use{stroke:#1865f2}@media (max-width:768px){.page-header,.has-transparent-header .page-header{padding:50px 0 40px 0}}@media (max-width:480px){.page-header,.has-transparent-header .page-header{padding:65px 0 20px 0}}.page-header .page-header-title,.page-header.background-image-page-header .page-header-title{color:#ffffff}.site-breadcrumbs a,.background-image-page-header .site-breadcrumbs a{color:#f0f0f0}.site-breadcrumbs a .owp-icon use,.background-image-page-header .site-breadcrumbs a .owp-icon use{stroke:#f0f0f0}.site-breadcrumbs a:hover,.background-image-page-header .site-breadcrumbs a:hover{color:#1865f2}.site-breadcrumbs a:hover .owp-icon use,.background-image-page-header .site-breadcrumbs a:hover .owp-icon use{stroke:#1865f2}#scroll-top{bottom:50px}#scroll-top{background-color:#0084ff}#scroll-top:hover{background-color:#1865f2}.page-numbers a,.page-numbers span:not(.elementor-screen-only),.page-links span{font-size:15px}.page-numbers a,.page-numbers span:not(.elementor-screen-only),.page-links span{background-color:#ffffff}.page-numbers a:hover,.page-links a:hover span,.page-numbers.current,.page-numbers.current:hover{background-color:#1865f2}.page-numbers a,.page-numbers span:not(.elementor-screen-only),.page-links span{color:#272727}.page-numbers a .owp-icon use{stroke:#272727}.page-numbers a:hover,.page-links a:hover span,.page-numbers.current,.page-numbers.current:hover{color:#ffffff}.page-numbers a:hover .owp-icon use{stroke:#ffffff}body .theme-button,body input[type="submit"],body button[type="submit"],body button,body .button,body div.wpforms-container-full .wpforms-form input[type=submit],body div.wpforms-container-full .wpforms-form button[type=submit],body div.wpforms-container-full .wpforms-form .wpforms-page-button{background-color:#0084ff}body .theme-button:hover,body input[type="submit"]:hover,body button[type="submit"]:hover,body button:hover,body .button:hover,body div.wpforms-container-full .wpforms-form input[type=submit]:hover,body div.wpforms-container-full .wpforms-form input[type=submit]:active,body div.wpforms-container-full .wpforms-form button[type=submit]:hover,body div.wpforms-container-full .wpforms-form button[type=submit]:active,body div.wpforms-container-full .wpforms-form .wpforms-page-button:hover,body div.wpforms-container-full .wpforms-form .wpforms-page-button:active{background-color:#1865f2}/* Blog CSS */.blog-entry.thumbnail-entry .blog-entry-category a{color:#494949}.blog-entry.thumbnail-entry .blog-entry-category a:hover{color:#1865f2}.blog-entry.thumbnail-entry .blog-entry-comments,.blog-entry.thumbnail-entry .blog-entry-comments a{color:#6b6b6b}.blog-entry.thumbnail-entry .blog-entry-comments a:hover{color:#1865f2}.blog-entry.thumbnail-entry .blog-entry-date{color:#6b6b6b}.loader-ellips__dot{background-color:#1da1f2}/* Header CSS */#site-logo #site-logo-inner,.oceanwp-social-menu .social-menu-inner,#site-header.full_screen-header .menu-bar-inner,.after-header-content .after-header-content-inner{height:65px}#site-navigation-wrap .dropdown-menu >li >a,.oceanwp-mobile-menu-icon a,.mobile-menu-close,.after-header-content-inner >a{line-height:65px}#site-header,.has-transparent-header .is-sticky #site-header,.has-vh-transparent .is-sticky #site-header.vertical-header,#searchform-header-replace{background-color:#f0f0f0}#site-header{border-color:#f9f9f9}#site-header-inner{padding:0 93px 0 65px}@media (max-width:480px){#site-header-inner{padding:0 12px 0 12px}}#site-header.has-header-media .overlay-header-media{background-color:rgba(0,0,0,0.5)}#site-logo #site-logo-inner a img,#site-header.center-header #site-navigation-wrap .middle-site-logo a img{max-width:290px}@media (max-width:480px){#site-logo #site-logo-inner a img,#site-header.center-header #site-navigation-wrap .middle-site-logo a img{max-width:210px}}#site-header #site-logo #site-logo-inner a img,#site-header.center-header #site-navigation-wrap .middle-site-logo a img{max-height:70px}#site-logo a.site-logo-text:hover{color:#e8e8e8}.effect-one #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:after,.effect-three #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:after,.effect-five #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:before,.effect-five #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:after,.effect-nine #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:before,.effect-nine #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:after{background-color:#ff6700}.effect-four #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:before,.effect-four #site-navigation-wrap .dropdown-menu >li >a.menu-link >span:after,.effect-seven #site-navigation-wrap .dropdown-menu >li >a.menu-link:hover >span:after,.effect-seven #site-navigation-wrap .dropdown-menu >li.sfHover >a.menu-link >span:after{color:#ff6700}.effect-seven #site-navigation-wrap .dropdown-menu >li >a.menu-link:hover >span:after,.effect-seven #site-navigation-wrap .dropdown-menu >li.sfHover >a.menu-link >span:after{text-shadow:10px 0 #ff6700,-10px 0 #ff6700}#site-navigation-wrap .dropdown-menu >li >a{padding:0 7px}#site-navigation-wrap .dropdown-menu >li >a,.oceanwp-mobile-menu-icon a,#searchform-header-replace-close{color:#ffffff}#site-navigation-wrap .dropdown-menu >li >a .owp-icon use,.oceanwp-mobile-menu-icon a .owp-icon use,#searchform-header-replace-close .owp-icon use{stroke:#ffffff}#site-navigation-wrap .dropdown-menu >li >a:hover,.oceanwp-mobile-menu-icon a:hover,#searchform-header-replace-close:hover{color:#ffffff}#site-navigation-wrap .dropdown-menu >li >a:hover .owp-icon use,.oceanwp-mobile-menu-icon a:hover .owp-icon use,#searchform-header-replace-close:hover .owp-icon use{stroke:#ffffff}#site-navigation-wrap .dropdown-menu >.current-menu-item >a,#site-navigation-wrap .dropdown-menu >.current-menu-ancestor >a,#site-navigation-wrap .dropdown-menu >.current-menu-item >a:hover,#site-navigation-wrap .dropdown-menu >.current-menu-ancestor >a:hover{color:#ffffff}.dropdown-menu .sub-menu{min-width:218px}.dropdown-menu .sub-menu,#searchform-dropdown,.current-shop-items-dropdown{border-color:#0084ff}.dropdown-menu ul li.menu-item,.navigation >ul >li >ul.megamenu.sub-menu >li,.navigation .megamenu li ul.sub-menu{border-color:#ffffff}.dropdown-menu ul li a.menu-link{color:#3a3a3a}.dropdown-menu ul li a.menu-link .owp-icon use{stroke:#3a3a3a}.dropdown-menu ul li a.menu-link:hover{color:#1865f2}.dropdown-menu ul li a.menu-link:hover .owp-icon use{stroke:#1865f2}.dropdown-menu ul li a.menu-link:hover{background-color:#f2f2f2}.navigation li.mega-cat .mega-cat-title{color:#272727}a.sidr-class-toggle-sidr-close{background-color:#f0f0f0}body .sidr a,body .sidr-class-dropdown-toggle,#mobile-dropdown ul li a,#mobile-dropdown ul li a .dropdown-toggle,#mobile-fullscreen ul li a,#mobile-fullscreen .oceanwp-social-menu.simple-social ul li a{color:#505050}#mobile-fullscreen a.close .close-icon-inner,#mobile-fullscreen a.close .close-icon-inner::after{background-color:#505050}body .sidr a:hover,body .sidr-class-dropdown-toggle:hover,body .sidr-class-dropdown-toggle .fa,body .sidr-class-menu-item-has-children.active >a,body .sidr-class-menu-item-has-children.active >a >.sidr-class-dropdown-toggle,#mobile-dropdown ul li a:hover,#mobile-dropdown ul li a .dropdown-toggle:hover,#mobile-dropdown .menu-item-has-children.active >a,#mobile-dropdown .menu-item-has-children.active >a >.dropdown-toggle,#mobile-fullscreen ul li a:hover,#mobile-fullscreen .oceanwp-social-menu.simple-social ul li a:hover{color:#1865f2}#mobile-fullscreen a.close:hover .close-icon-inner,#mobile-fullscreen a.close:hover .close-icon-inner::after{background-color:#1865f2}body .sidr-class-mobile-searchform input,#mobile-dropdown #mobile-menu-search form input{background-color:#f0f0f0}.sidr-class-mobile-searchform button:hover,#mobile-dropdown #mobile-menu-search form button:hover{color:#272727}.sidr-class-mobile-searchform button:hover .owp-icon use,#mobile-dropdown #mobile-menu-search form button:hover .owp-icon use{stroke:#272727}/* Footer Widgets CSS */#footer-widgets{padding:0}#footer-widgets{background-color:#272727}#footer-widgets,#footer-widgets p,#footer-widgets li a:before,#footer-widgets .contact-info-widget span.oceanwp-contact-title,#footer-widgets .recent-posts-date,#footer-widgets .recent-posts-comments,#footer-widgets .widget-recent-posts-icons li .fa{color:#ffffff}#footer-widgets .footer-box a:hover,#footer-widgets a:hover{color:#f4f4f4}/* Footer Bottom CSS */#footer-bottom{padding:10px 0 5px 0}@media (max-width:480px){#footer-bottom{padding:0}}#footer-bottom{background-color:#464646}#footer-bottom,#footer-bottom p{color:#d3d3d3}#footer-bottom a:hover,#footer-bottom #footer-bottom-menu a:hover{color:#0084ff}/* Portfolio CSS */@media (max-width:480px){.portfolio-entries .portfolio-filters li{width:100%}}.portfolio-entries .portfolio-entry-thumbnail .overlay{background-color:rgba(0,0,0,0.2)}.portfolio-entries .portfolio-entry-thumbnail .portfolio-overlay-icons li a{border-color:rgba(255,255,255,0.4)}/* Sticky Header CSS */.is-sticky #site-header,.ocean-sticky-top-bar-holder.is-sticky #top-bar-wrap,.is-sticky .header-top{opacity:1}.is-sticky #site-header,.is-sticky #searchform-header-replace{background-color:#ffffff!important}.is-sticky #site-navigation-wrap .dropdown-menu >li >a,.is-sticky .oceanwp-mobile-menu-icon a,.is-sticky #searchform-header-replace-close{color:#000000}.is-sticky #site-navigation-wrap .dropdown-menu >li >a:hover,.is-sticky .oceanwp-mobile-menu-icon a:hover,.is-sticky #searchform-header-replace-close:hover{color:#000000}/* Typography CSS */body{font-family:Open Sans;font-weight:500;font-style:normal;font-size:16px;color:#494949;line-height:1.5}@media (max-width:768px){body{line-height:1.5}}@media (max-width:480px){body{line-height:1.5}}h1,h2,h3,h4,h5,h6,.theme-heading,.widget-title,.oceanwp-widget-recent-posts-title,.comment-reply-title,.entry-title,.sidebar-box .widget-title{font-family:Trebuchet MS;line-height:1.5}h1{font-family:Montserrat;font-weight:500;font-size:20px;color:#3a3a3a;line-height:1.5}@media (max-width:768px){h1{font-size:20px;line-height:1.6}}@media (max-width:480px){h1{font-size:14px;line-height:1.5}}h2{font-family:Open Sans;font-weight:600;font-size:25px;color:#3a3a3a;line-height:1.5}h3{font-family:Open Sans;font-weight:500;font-style:normal;font-size:17px;color:#000000;line-height:1.5}h4{font-family:Open Sans;font-weight:500;font-size:22px;color:#000000;line-height:1.5}#site-logo a.site-logo-text{font-size:30px;letter-spacing:1px}#site-navigation-wrap .dropdown-menu >li >a,#site-header.full_screen-header .fs-dropdown-menu >li >a,#site-header.top-header #site-navigation-wrap .dropdown-menu >li >a,#site-header.center-header #site-navigation-wrap .dropdown-menu >li >a,#site-header.medium-header #site-navigation-wrap .dropdown-menu >li >a,.oceanwp-mobile-menu-icon a{font-family:Montserrat;font-weight:500;font-size:14px;letter-spacing:1.5px;text-transform:uppercase}.dropdown-menu ul li a.menu-link,#site-header.full_screen-header .fs-dropdown-menu ul.sub-menu li a{font-family:Montserrat;font-weight:500;font-size:14px;line-height:1.5;text-transform:none}@media (max-width:480px){.dropdown-menu ul li a.menu-link,#site-header.full_screen-header .fs-dropdown-menu ul.sub-menu li a{font-size:12px;line-height:1.4}}.sidr-class-dropdown-menu li a,a.sidr-class-toggle-sidr-close,#mobile-dropdown ul li a,body #mobile-fullscreen ul li a{font-family:Montserrat;font-weight:400}@media (max-width:480px){.sidr-class-dropdown-menu li a,a.sidr-class-toggle-sidr-close,#mobile-dropdown ul li a,body #mobile-fullscreen ul li a{font-size:16px;line-height:1.4}}.page-header .page-header-title,.page-header.background-image-page-header .page-header-title{font-family:Varela Round;font-weight:500;font-size:31px;line-height:1.5}@media (max-width:768px){.page-header .page-header-title,.page-header.background-image-page-header .page-header-title{font-size:30px;line-height:1.3}}@media (max-width:480px){.page-header .page-header-title,.page-header.background-image-page-header .page-header-title{font-size:25px;line-height:1.5}}.page-header .page-subheading{font-family:Montserrat;font-weight:400;font-size:20px;line-height:1.4}@media (max-width:768px){.page-header .page-subheading{font-size:26px;line-height:2.3;letter-spacing:1.3px}}@media (max-width:480px){.page-header .page-subheading{line-height:1.4}}.site-breadcrumbs{font-family:Montserrat;font-weight:400;font-size:12px;letter-spacing:1.5px}@media (max-width:768px){.site-breadcrumbs{font-size:13px}}@media (max-width:480px){.site-breadcrumbs{font-size:11px;letter-spacing:1.2px}}.blog-entry.post .blog-entry-header .entry-title a{font-family:Montserrat;font-weight:500;font-size:19px;color:#1865f2;line-height:0.7}@media (max-width:768px){.blog-entry.post .blog-entry-header .entry-title a{font-size:18px;line-height:1.3}}@media (max-width:480px){.blog-entry.post .blog-entry-header .entry-title a{font-size:18px;line-height:1.4}}.single-post .entry-title{color:#494949;line-height:1.5}.sidebar-box .widget-title{font-family:Open Sans;font-weight:500;font-style:normal;font-size:25px;color:#494949;line-height:1.5}@media (max-width:480px){.sidebar-box .widget-title{font-size:20px;line-height:1.6}}.sidebar-box,.footer-box{font-family:Open Sans;font-weight:500;font-size:15px;color:#494949;line-height:1.5}@media (max-width:480px){.sidebar-box,.footer-box{font-size:16px;line-height:1.6}}#footer-bottom #copyright{font-family:Open Sans;font-weight:500;font-style:normal;font-size:13px;line-height:1.4}@media (max-width:768px){#footer-bottom #copyright{font-size:12px;line-height:1.4}}@media (max-width:480px){#footer-bottom #copyright{font-size:10px;line-height:1.5;letter-spacing:1px}}#footer-bottom #footer-bottom-menu{font-family:Open Sans;font-weight:400;font-size:13px;line-height:1.4}@media (max-width:768px){#footer-bottom #footer-bottom-menu{font-size:12px;line-height:1.4}}@media (max-width:480px){#footer-bottom #footer-bottom-menu{font-size:10px;line-height:1.4}} </style></head> <body class="home page-template-default page page-id-631 wp-custom-logo wp-embed-responsive cookies-not-set oceanwp-theme dropdown-mobile has-transparent-header no-header-border default-breakpoint content-full-screen page-with-background-title page-header-disabled has-breadcrumbs has-fixed-footer has-parallax-footer pagination-center no-lightbox elementor-default elementor-kit-13271 elementor-page elementor-page-631" itemscope="itemscope" itemtype="https://schema.org/WebPage"> <div id="outer-wrap" class="site clr"> <a class="skip-link screen-reader-text" href="#main">Skip to content</a> <div id="wrap" class="clr"> <style id="elementor-post-690">.elementor-690 .elementor-element.elementor-element-170e044d > .elementor-container{min-height:45px;}.elementor-690 .elementor-element.elementor-element-170e044d > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:center;align-items:center;}.elementor-690 .elementor-element.elementor-element-170e044d:not(.elementor-motion-effects-element-type-background), .elementor-690 .elementor-element.elementor-element-170e044d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#3D4459;}.elementor-690 .elementor-element.elementor-element-170e044d{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin-top:0px;margin-bottom:0px;padding:0px 135px 0px 0px;}.elementor-690 .elementor-element.elementor-element-170e044d > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-690 .elementor-element.elementor-element-333dc56 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:20px;}.elementor-690 .elementor-element.elementor-element-333dc56 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-bottom:calc(30px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:first-child){margin-top:calc(30px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(30px/2);margin-left:calc(30px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-30px/2);margin-left:calc(-30px/2);}body.rtl .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{left:calc(-30px/2);}body:not(.rtl) .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-30px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-icon i{color:#0084ff;transition:color 0.3s;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-icon svg{fill:#0084ff;transition:fill 0.3s;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item:hover .elementor-icon-list-icon i{color:#1865f2;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item:hover .elementor-icon-list-icon svg{fill:#1865f2;}.elementor-690 .elementor-element.elementor-element-0b1f5ee{--e-icon-list-icon-size:12px;--e-icon-list-icon-align:right;--e-icon-list-icon-margin:0 0 0 calc(var(--e-icon-list-icon-size, 1em) * 0.25);--icon-vertical-offset:0px;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-icon{padding-right:9px;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item > .elementor-icon-list-text, .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item > a{font-family:"Montserrat", Sans-serif;font-size:12px;font-weight:400;line-height:1.5em;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-text{color:#ffffff;transition:color 0.3s;}.elementor-690 .elementor-element.elementor-element-0b1f5ee > .elementor-widget-container{margin:0px 0px 0px 0px;}@media(max-width:1024px) and (min-width:768px){.elementor-690 .elementor-element.elementor-element-333dc56{width:70%;}}@media(max-width:1024px){.elementor-690 .elementor-element.elementor-element-170e044d{padding:10px 20px 10px 20px;}.elementor-690 .elementor-element.elementor-element-0b1f5ee{--e-icon-list-icon-align:left;--e-icon-list-icon-margin:0 calc(var(--e-icon-list-icon-size, 1em) * 0.25) 0 0;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item > .elementor-icon-list-text, .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item > a{font-size:13px;}.elementor-690 .elementor-element.elementor-element-0b1f5ee > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}}@media(max-width:767px){.elementor-690 .elementor-element.elementor-element-170e044d{padding:10px 20px 10px 20px;}.elementor-690 .elementor-element.elementor-element-333dc56 > .elementor-element-populated{margin:1px 1px 1px 1px;--e-column-margin-right:1px;--e-column-margin-left:1px;padding:0px 0px 0px 0px;}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-bottom:calc(20px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:first-child){margin-top:calc(20px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(20px/2);margin-left:calc(20px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-20px/2);margin-left:calc(-20px/2);}body.rtl .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{left:calc(-20px/2);}body:not(.rtl) .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-20px/2);}.elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item > .elementor-icon-list-text, .elementor-690 .elementor-element.elementor-element-0b1f5ee .elementor-icon-list-item > a{font-size:13px;line-height:1.9em;}}/* Start custom CSS for icon-list, class: .elementor-element-0b1f5ee */.elementor-icon-list-text a { color: white!Important; }/* End custom CSS */</style> <div data-elementor-type="wp-post" data-elementor-id="690" class="elementor elementor-690" data-elementor-post-type="oceanwp_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-170e044d elementor-section-height-min-height elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-items-middle" data-id="170e044d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333dc56" data-id="333dc56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0b1f5ee elementor-icon-list--layout-inline elementor-mobile-align-center elementor-align-right elementor-tablet-align-right elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="0b1f5ee" data-element_type="widget" id="Phone1" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://bernard-sperandio.fr/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </span> <span class="elementor-icon-list-text">07 69 90 07 93</span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="mailto:contact@bernard-sperandio.fr" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-envelope"></i> </span> <span class="elementor-icon-list-text">contact@bernard-sperandio.fr</span> </a> </li> </ul> </div> </div> </div> </div> </div> </section> </div> <div id="transparent-header-wrap" class="clr"> <header id="site-header" class="transparent-header effect-one clr fixed-scroll fixed-header has-sticky-mobile" data-height="65" itemscope="itemscope" itemtype="https://schema.org/WPHeader" role="banner"> <div id="site-header-inner" class="clr"> <div id="site-logo" class="clr has-responsive-logo has-sticky-logo" itemscope itemtype="https://schema.org/Brand" > <div id="site-logo-inner" class="clr"> <a href="https://bernard-sperandio.fr/" class="custom-logo-link" rel="home" aria-current="page"><img fetchpriority="high" width="598" height="164" src="https://bernard-sperandio.fr/wp-content/uploads/2019/11/cropped-bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille.png" class="custom-logo" alt="Bernard Sperandio - Consultant SEO freelance - Douai - Lille" decoding="async" srcset="https://bernard-sperandio.fr/wp-content/uploads/2019/11/cropped-bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille.png 1x, https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille.png 2x" sizes="(max-width: 598px) 100vw, 598px" /></a><a href="https://bernard-sperandio.fr/" class="responsive-logo-link" rel="home"><img src="https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille.png" class="responsive-logo" width="600" height="164" alt="Bernard Sperandio - Consultant SEO / SXO freelance - Douai - Lille - Nord (59)" loading="lazy" /></a><a href="https://bernard-sperandio.fr/" class="sticky-logo-link" rel="home" itemprop="url"><img src="https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio-consultant-seo-freelance-douai-lille.png" class="sticky-logo" width="600" height="164" alt="Bernard Sperandio - Consultant SEO / SXO freelance - Douai - Lille - Nord (59)" itemprop="url" srcset="https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio-consultant-seo-freelance-douai-lille.png 1x, https://bernard-sperandio.fr/wp-content/uploads/2019/11/bernard-sperandio-consultant-seo-freelance-douai-lille.png 2x" loading="lazy" /></a> </div><!-- #site-logo-inner --> </div><!-- #site-logo --> <div id="site-navigation-wrap" class="clr"> <nav id="site-navigation" class="navigation main-navigation clr" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement" role="navigation" > <ul id="menu-main-menu" class="main-menu dropdown-menu sf-menu"><li id="menu-item-9063" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home menu-item-9063"><a href="https://bernard-sperandio.fr" class="menu-link"><span class="text-wrap">Accueil</span></a></li><li id="menu-item-634" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-634"><a href="https://bernard-sperandio.fr/consultant-seo-freelance/" class="menu-link"><span class="text-wrap">Qui suis-je?</span></a></li><li id="menu-item-5109" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children dropdown menu-item-5109"><a href="https://bernard-sperandio.fr/mes-prestations-seo/" class="menu-link"><span class="text-wrap">Mes prestations<i class="nav-arrow fa fa-angle-down" aria-hidden="true" role="img"></i></span></a> <ul class="sub-menu"> <li id="menu-item-91448" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown menu-item-91448"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/" class="menu-link"><span class="text-wrap">Stratégie SEO<i class="nav-arrow fa fa-angle-right" aria-hidden="true" role="img"></i></span></a> <ul class="sub-menu"> <li id="menu-item-92841" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92841"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/audit-seo/" class="menu-link"><span class="text-wrap">Audit SEO</span></a></li> </ul> </li> <li id="menu-item-99655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99655"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/" class="menu-link"><span class="text-wrap">Stratégie de contenu SEO</span></a></li> <li id="menu-item-778" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-778"><a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/" class="menu-link"><span class="text-wrap">Référencement local</span></a></li> <li id="menu-item-4190" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown menu-item-4190"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/" class="menu-link"><span class="text-wrap">Stratégie SXO<i class="nav-arrow fa fa-angle-right" aria-hidden="true" role="img"></i></span></a> <ul class="sub-menu"> <li id="menu-item-91630" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-91630"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/audit-sxo/" class="menu-link"><span class="text-wrap">Audit SXO</span></a></li> </ul> </li> <li id="menu-item-87221" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-87221"><a href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/" class="menu-link"><span class="text-wrap">Création site WordPress</span></a></li></ul> </li><li id="menu-item-2359" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2359"><a href="https://bernard-sperandio.fr/mes-tarifs-seo/" class="menu-link"><span class="text-wrap">Mes tarifs</span></a></li><li id="menu-item-48819" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48819"><a href="https://bernard-sperandio.fr/temoignages-client/" class="menu-link"><span class="text-wrap">Témoignages</span></a></li><li id="menu-item-635" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-635"><a href="https://bernard-sperandio.fr/blog-seo/" class="menu-link"><span class="text-wrap">Blog</span></a></li><li id="menu-item-636" class="btn menu-item menu-item-type-post_type menu-item-object-page menu-item-636"><a href="https://bernard-sperandio.fr/contact/" class="menu-link"><span class="text-wrap">Contactez-moi</span></a></li></ul> </nav><!-- #site-navigation --> </div><!-- #site-navigation-wrap --> <div class="oceanwp-mobile-menu-icon clr mobile-right"> <a href="https://bernard-sperandio.fr/#mobile-menu-toggle" class="mobile-menu" aria-label="Menu mobile"> <i class="fa fa-bars" aria-hidden="true"></i> <span class="oceanwp-text">Menu</span> <span class="oceanwp-close-text">Fermer</span> </a> </div><!-- #oceanwp-mobile-menu-navbar --> </div><!-- #site-header-inner --> <div id="mobile-dropdown" class="clr" > <nav class="clr" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"> <ul id="menu-main-menu-1" class="menu"><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home menu-item-9063"><a href="https://bernard-sperandio.fr" aria-current="page">Accueil</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-634"><a href="https://bernard-sperandio.fr/consultant-seo-freelance/">Qui suis-je?</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5109"><a href="https://bernard-sperandio.fr/mes-prestations-seo/">Mes prestations</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-91448"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/">Stratégie SEO</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92841"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/audit-seo/">Audit SEO</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99655"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/">Stratégie de contenu SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-778"><a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/">Référencement local</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4190"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/">Stratégie SXO</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-91630"><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/audit-sxo/">Audit SXO</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-87221"><a href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/">Création site WordPress</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2359"><a href="https://bernard-sperandio.fr/mes-tarifs-seo/">Mes tarifs</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48819"><a href="https://bernard-sperandio.fr/temoignages-client/">Témoignages</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-635"><a href="https://bernard-sperandio.fr/blog-seo/">Blog</a></li> <li class="btn menu-item menu-item-type-post_type menu-item-object-page menu-item-636"><a href="https://bernard-sperandio.fr/contact/">Contactez-moi</a></li> </ul> <div id="mobile-menu-search" class="clr"> <form aria-label="Rechercher sur ce site" method="get" action="https://bernard-sperandio.fr/" class="mobile-searchform"> <input aria-label="Insérer une requête de recherche" value="" class="field" id="ocean-mobile-search-1" type="search" name="s" autocomplete="off" placeholder="Rechercher" /> <button aria-label="Envoyer la recherche" type="submit" class="searchform-submit"> <i class="fas fa-search" aria-hidden="true" role="img"></i> </button> </form> </div><!-- .mobile-menu-search --> </nav> </div> </header><!-- #site-header --> </div> <main id="main" class="site-main clr" role="main"> <div id="content-wrap" class="container clr"> <div id="primary" class="content-area clr"> <div id="content" class="site-content clr"> <article class="single-page-article clr"> <div class="entry clr" itemprop="text"> <div data-elementor-type="wp-post" data-elementor-id="631" class="elementor elementor-631" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-71784397 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="71784397" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4245b486" data-id="4245b486" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5fa996ab elementor-widget elementor-widget-heading" data-id="5fa996ab" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Améliorez votre visibilité sur Google et boostez vos ventes en ligne !</h1> </div> </div> <div class="elementor-element elementor-element-102cc860 elementor-widget elementor-widget-text-editor" data-id="102cc860" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Spécialisé en stratégie SXO (SEO+UX), je vous aide à générer du trafic qualifié sur votre site web, à engager vos utilisateurs et à les convertir en clients fidèles.</p> </div> </div> <div class="elementor-element elementor-element-16657ea8 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="16657ea8" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="#bernard"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-down"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3217f39e" data-id="3217f39e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-363ee6c5 elementor-widget elementor-widget-image" data-id="363ee6c5" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"_animation":"none","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img loading="lazy" decoding="async" width="1023" height="682" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg" class="attachment-full size-full wp-image-84845" alt="Croissance du business" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg 1023w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business-768x512.jpg 768w" sizes="(max-width: 1023px) 100vw, 1023px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-daf0cd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="daf0cd3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6475e07" data-id="6475e07" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1584a46 elementor-widget elementor-widget-menu-anchor" data-id="1584a46" data-element_type="widget" data-widget_type="menu-anchor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ body.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}</style> <div class="elementor-menu-anchor" id="bernard"></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1c7018b0 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1c7018b0" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-378fbdb9" data-id="378fbdb9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e04c6db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e04c6db" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-366d2dc8" data-id="366d2dc8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-356f17c elementor-widget elementor-widget-counter" data-id="356f17c" data-element_type="widget" data-widget_type="counter.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}</style> <div class="elementor-counter"> <div class="elementor-counter-title">Années d'expérience </div> <div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="2000" data-to-value="4" data-from-value="1" data-delimiter=",">1</span> <span class="elementor-counter-number-suffix"></span> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-03e7f32" data-id="03e7f32" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0e3bd44 elementor-widget elementor-widget-counter" data-id="0e3bd44" data-element_type="widget" data-widget_type="counter.default"> <div class="elementor-widget-container"> <div class="elementor-counter"> <div class="elementor-counter-title">Clients</div> <div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="2000" data-to-value="120" data-from-value="1" data-delimiter=",">1</span> <span class="elementor-counter-number-suffix"></span> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6ea42cc4" data-id="6ea42cc4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-52ad1658 elementor-widget elementor-widget-counter" data-id="52ad1658" data-element_type="widget" data-widget_type="counter.default"> <div class="elementor-widget-container"> <div class="elementor-counter"> <div class="elementor-counter-title">Commandes</div> <div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="2000" data-to-value="250" data-from-value="1" data-delimiter=",">1</span> <span class="elementor-counter-number-suffix"></span> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-120f55bb" data-id="120f55bb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3d79ec7c elementor-widget elementor-widget-counter" data-id="3d79ec7c" data-element_type="widget" data-widget_type="counter.default"> <div class="elementor-widget-container"> <div class="elementor-counter"> <div class="elementor-counter-title">Clients satisfaits </div> <div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="2000" data-to-value="100" data-from-value="1" data-delimiter=",">1</span> <span class="elementor-counter-number-suffix">%</span> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cb2870c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cb2870c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-991b492" data-id="991b492" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5912e41 elementor-widget elementor-widget-heading" data-id="5912e41" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bernard Sperandio - Consultant SEO / SXO - Douai (Hauts-de-France)</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-31d040ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31d040ee" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25dd1df3" data-id="25dd1df3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6ae9f0d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6ae9f0d1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68c0b692" data-id="68c0b692" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6fab30f elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline" data-id="6fab30f" data-element_type="widget" data-settings="{"marker":"underline","highlighted_text":"Mes services SEO \/ SXO","headline_style":"highlight","loop":"yes","highlight_animation_duration":1200,"highlight_iteration_delay":8000}" data-widget_type="animated-headline.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://bernard-sperandio.fr/wp-content/plugins/elementor-pro/assets/css/widget-animated-headline.min.css?ver=1724011495"> <h2 class="elementor-headline"> <span class="elementor-headline-dynamic-wrapper elementor-headline-text-wrapper"> <span class="elementor-headline-dynamic-text elementor-headline-text-active">Mes services SEO / SXO</span> </span> </h2> </div> </div> <div class="elementor-element elementor-element-11e12b24 elementor-widget elementor-widget-text-editor" data-id="11e12b24" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mes services de <strong>référencement naturel</strong> et d’optimisation de l’<strong>expérience utilisateur</strong> sont personnalisés pour répondre à vos besoins et vous aider à <strong>accélérer votre croissance en ligne</strong>.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3fe6f088 elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3fe6f088" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2988b258" data-id="2988b258" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf41ff3 elementor-widget elementor-widget-image" data-id="bf41ff3" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1280" height="853" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel.jpg" class="attachment-full size-full wp-image-84603" alt="SEO - Référencement naturel" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel.jpg 1280w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel-1024x682.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel-768x512.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38bf3a16" data-id="38bf3a16" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1ffbcb41 elementor-widget elementor-widget-heading" data-id="1ffbcb41" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">SEO</h3> </div> </div> <div class="elementor-element elementor-element-63e7f25f elementor-widget elementor-widget-text-editor" data-id="63e7f25f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Vous souhaitez augmenter le trafic de votre site web et générer plus de leads qualifiés ? Le SEO est la solution !</strong></p><p>Le SEO, également connu sous le nom de <strong>référencement naturel</strong>, est un élément indispensable de votre stratégie de marketing digital qui vous aidera à :</p><ul><li>Optimiser la visibilité de votre site web.</li><li>Générer du trafic naturel qualifié.</li><li>Réduire vos dépenses publicitaires.</li><li>Surpasser vos concurrents online.</li><li>Renforcer votre crédibilité et votre autorité.</li><li>Etc.</li></ul><blockquote><p>Le SEO est un investissement stratégique à long terme qui peut générer un ROI considérable.</p></blockquote><p>En tant que <b>spécialiste en référencement naturel</b>, je vais réaliser un <strong>audit SEO approfondi</strong> pour concevoir une <b>stratégie SEO sur mesure </b>qui améliorera votre classement dans Google, boostera votre trafic organique et générera des leads qualifiés. </p> </div> </div> <div class="elementor-element elementor-element-3d440487 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="3d440487" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dc41796 elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="dc41796" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4b711" data-id="dd4b711" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-038b3a0 elementor-widget elementor-widget-heading" data-id="038b3a0" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">SEO local</h3> </div> </div> <div class="elementor-element elementor-element-1dfbe78 elementor-widget elementor-widget-text-editor" data-id="1dfbe78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Vous êtes propriétaire d’une entreprise locale ? Vous souhaitez attirer plus de clients locaux ? Le SEO local est la solution !</strong></p><p>Le <strong>SEO local</strong>, ou <strong>référencement naturel local</strong>, est un ensemble de techniques qui permettent d’améliorer le classement de votre site web dans les résultats de recherche locaux de Google.</p><blockquote><p>46% des recherches effectuées sur Google sont locales.</p></blockquote><p>Les <strong>avantages de votre optimisation du référencement local</strong> sont nombreux et vous apporteront un réel avantage concurrentiel, notamment une :</p><ul><li>Visibilité locale en ligne renforcée.</li><li>Augmentation significative du trafic qualifié.</li><li>Autorité et une notoriété accrues pour votre entreprise.</li><li>Fidélisation de la clientèle.</li><li>Confiance renforcée grâce aux avis locaux.</li><li>Amélioration du taux de conversion et du chiffre d’affaires.</li><li>Réduction des coûts publicitaires online et offline.</li></ul><blockquote><p>Le SEO local est un investissement stratégique à moyen terme qui peut générer un ROI considérable.</p></blockquote><p>En tant que <strong>spécialiste en référencement local</strong>, je vais réaliser un <strong>audit SEO local</strong> complet afin de créer une <strong>stratégie de référencement local</strong> <strong>personnalisée</strong> qui maximisera la visibilité de votre site web et de votre fiche <strong>Google My Business</strong>. </p> </div> </div> <div class="elementor-element elementor-element-2af9b06 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="2af9b06" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b3c427" data-id="0b3c427" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3004ba2 elementor-widget elementor-widget-image" data-id="3004ba2" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1165" height="869" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local.jpg" class="attachment-full size-full wp-image-84604" alt="SEO local" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local.jpg 1165w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-300x224.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-1024x764.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-768x573.jpg 768w" sizes="(max-width: 1165px) 100vw, 1165px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c5893c elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c5893c" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f9da03" data-id="5f9da03" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-980425f elementor-widget elementor-widget-image" data-id="980425f" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1280" height="853" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu.jpg" class="attachment-full size-full wp-image-84605" alt="Rédaction contenu optimisé SEO" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu.jpg 1280w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu-1024x682.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu-768x512.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6400374" data-id="6400374" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e467363 elementor-widget elementor-widget-heading" data-id="e467363" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Contenu optimisé SEO</h3> </div> </div> <div class="elementor-element elementor-element-09eb731 elementor-widget elementor-widget-text-editor" data-id="09eb731" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Vous avez investi beaucoup de temps et d’argent dans la création de votre site web ou de votre boutique en ligne, mais vous n’obtenez pas les résultats escomptés ?</b></p><p>Votre site peine à se positionner favorablement sur Google, à attirer du trafic qualifié, et à convertir vos visiteurs en clients ?</p><p>La raison en est simple : votre <strong>contenu n’est pas optimisé pour le référencement SEO</strong>.</p><blockquote><p>Le contenu est roi, mais l’optimisation sémantique SEO est l’empereur !</p></blockquote><p>Un contenu optimisé pour le SEO est un contenu de qualité qui répond aux besoins des internautes et qui est facile à comprendre pour les moteurs de recherche. <br />Il doit :</p><ul><li>Cibler votre public cible (<em>persona</em>).</li><li>Répondre à l’intention de recherche derrière chaque requête.</li><li>Comprendre les mots-clés SEO (<em>principaux, secondaires, longue traîne et LSI</em>).</li><li>Apporter de la valeur ajoutée, de l’originalité, de la pertinence et de la qualité à la fois sur le fond et sur la forme. </li><li><p>Être parfaitement compréhensible aux yeux de Google (<em>SEO On-Page)</em>.</p></li></ul><blockquote><p>Le contenu SEO est la pierre angulaire de votre référencement naturel.</p></blockquote><p>En tant que <strong>spécialiste en stratégie de contenu SEO</strong>, je vais créer ou optimiser votre contenu existant de manière à répondre à ces critères.</p> </div> </div> <div class="elementor-element elementor-element-a2560c9 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="a2560c9" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4aa947b elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="4aa947b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2eca129" data-id="2eca129" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dc400e1 elementor-widget elementor-widget-heading" data-id="dc400e1" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">UX (Expérience utilisateur)</h3> </div> </div> <div class="elementor-element elementor-element-5016fd4 elementor-widget elementor-widget-text-editor" data-id="5016fd4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="query-text ng-tns-c3497071343-131 ng-star-inserted" dir="ltr"><strong>Êtes-vous frustré par le fait que votre site e-commerce ne convertit pas vos visiteurs en clients ?</strong></p><p>La cause en est simple : l<strong>‘UX de votre site n’est pas optimisée</strong>.</p><blockquote><p>L’esthétique d’un site internet est importante, mais sans conversion, cela ne sert à rien !</p></blockquote><p>L’UX, ou <strong>expérience utilisateur</strong>, est la façon dont les visiteurs interagissent avec votre site web. <br />Si votre UX n’est pas optimale, vos visiteurs auront du mal à trouver ce qu’ils recherchent et à effectuer les actions souhaitées, comme ajouter des produits à leur panier et passer commande.</p><p>Les <strong>bénéfices de l’optimisation de l’expérience utilisateur </strong>sur votre site sont nombreux, notamment une :</p><ul><li>Optimisation de votre taux de conversion (<em>CRO</em>).</li><li>Augmentation du temps passé sur votre site.</li><li>Amélioration du parcours utilisateur.</li><li>Augmentation de votre taux de clics (<em>CTR</em>).</li><li>Réduction de votre taux de rebond.</li><li>Réduction du support client. </li><li>Augmentation de la fidélité de vos clients.</li><li>Amélioration de l’e-réputation de votre entreprise.</li></ul><blockquote><p>Avoir un site internet c’est bien, mais avoir un site visible c’est mieux, et avoir un site qui convertit c’est encore mieux !</p></blockquote><p>En tant que <b>spécialiste en référencement naturel et de l’expérience utilisateur</b>, je vais réaliser un <strong>audit SXO approfondi</strong> pour concevoir une <b>stratégie SXO sur mesure </b>qui améliorera votre classement dans Google, attirera des leads qualifiés et boostera vos conversions.</p> </div> </div> <div class="elementor-element elementor-element-86ce6a1 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="86ce6a1" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-994bb29" data-id="994bb29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fd20b45 elementor-widget elementor-widget-image" data-id="fd20b45" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1280" height="853" src="https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur.jpg" class="attachment-full size-full wp-image-11435" alt="UX - Expérience Utilisateur" srcset="https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur.jpg 1280w, https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur-1024x682.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur-768x512.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3be67a9 elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3be67a9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0235cfc" data-id="0235cfc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-56a494d elementor-widget elementor-widget-image" data-id="56a494d" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1030" height="628" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web.jpg" class="attachment-full size-full wp-image-84606" alt="Création site web" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web.jpg 1030w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web-300x183.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web-1024x624.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web-768x468.jpg 768w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4350f22" data-id="4350f22" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4cf88ab elementor-widget elementor-widget-heading" data-id="4cf88ab" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Création site WordPress</h3> </div> </div> <div class="elementor-element elementor-element-bb52dd6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="bb52dd6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="query-text ng-tns-c3497071343-203 ng-star-inserted" dir="ltr"><strong>Vous souhaitez avoir une présence en ligne qui vous permette de vous démarquer de la concurrence et de gagner de nouveaux clients ?<br /></strong><strong>Alors, vous avez besoin d’un site vitrine !</strong></p><p class="query-text ng-tns-c3497071343-191 ng-star-inserted" dir="ltr">Un site vitrine vous permettra, en tant qu’entrepreneur indépendant ou petite entreprise de présenter votre activité, vos produits ou vos services de manière professionnelle et attrayante.</p><p>Votre site vitrine WordPress, qui sera un véritable reflet de l’<strong>image de votre entreprise</strong>, sera :</p><ul><li><strong>Conçu sur mesure</strong> en tenant compte de vos besoins et de vos objectifs spécifiques.</li><li><strong>Optimisé pour le référencement naturel (<em>SEO</em>)</strong> afin d’être bien positionné dans les résultats de Google.</li><li><strong>Optimisé pour le contenu SEO</strong> afin d’attirer un trafic qualifié et de répondre aux attentes de l’algorithme de Google.</li><li><strong>Optimisé pour les conversions</strong>, en mettant l’accent sur l’expérience utilisateur (<em>UX</em>). </li></ul><blockquote><p>Un site vitrine est la carte de visite de votre entreprise en ligne.</p></blockquote><p>Avec mes compétences en <strong>création de sites vitrines sous WordPress </strong>et en<strong> SXO</strong>, je suis prêt à transformer votre vision en réalité en concevant un<strong> site vitrine sur mesure</strong> qui attirera de nouveaux clients et vous démarquera de la concurrence.</p> </div> </div> <div class="elementor-element elementor-element-799bfb1 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="799bfb1" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a816f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a816f49" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcc4ef9" data-id="bcc4ef9" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48f9722" data-id="48f9722" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-54e9737 elementor-widget elementor-widget-heading" data-id="54e9737" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tarif audit SEO</h2> </div> </div> <div class="elementor-element elementor-element-11f3877 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="11f3877" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:"";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-aa43244 elementor-widget elementor-widget-text-editor" data-id="aa43244" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Vous souhaitez améliorer votre visibilité sur les moteurs de recherche ? Un audit SEO est la solution !</strong></p><p style="text-align: left;">Un <b>audit SEO</b>, ou <b>audit de référencement,</b> est l’outil indispensable pour comprendre rapidement les raisons qui empêchent vos pages web de figurer parmi les premiers résultats des moteurs de recherche.</p><p style="text-align: left;">Cette analyse permettra :</p><ul><li style="text-align: left;">D’évaluer l’<strong>état de santé de votre site internet</strong> sur les plans technique, structurel, éditorial, ergonomique et concurrentiel.</li><li style="text-align: left;">De mettre en place une stratégie SEO efficace.</li></ul><blockquote><p style="text-align: left;">Un audit SEO est l’investissement le plus rentable que vous pouvez faire pour votre site web.</p></blockquote><p style="text-align: left;">Il n’y a pas de tarifs standard en matière de référencement naturel car chaque <strong>projet SEO est unique</strong>.</p><p style="text-align: left;">Toutefois, en qualité de spécialiste en référencement SEO, j’ai élaboré<strong> trois forfaits d’audit SEO sur mesure</strong>, adaptés à vos besoins et à votre budget.</p> </div> </div> <div class="elementor-element elementor-element-fa4e395 elementor-align-center elementor-widget elementor-widget-button" data-id="fa4e395" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-tarifs-seo/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-65a570e elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="65a570e" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b1ae53" data-id="2b1ae53" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ec6d254 elementor-widget elementor-widget-image" data-id="ec6d254" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="701" height="682" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo.jpg" class="attachment-full size-full wp-image-85138" alt="Bernard Sperandio - Consultant SEO / SXO freelance - Douai - Lille - Hauts-de-France" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo.jpg 701w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo-300x292.jpg 300w" sizes="(max-width: 701px) 100vw, 701px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60deeb4" data-id="60deeb4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c098989 elementor-widget elementor-widget-heading" data-id="c098989" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Qui suis-je ?</h2> </div> </div> <div class="elementor-element elementor-element-79b7d9b elementor-widget elementor-widget-text-editor" data-id="79b7d9b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p data-sourcepos="21:3-21:98"><strong>Vous souhaitez améliorer votre visibilité sur Google et augmenter vos conversions en ligne ? </strong><strong>Je peux vous aider !</strong></p><p>Je suis <strong>Bernard Sperandio, un</strong> <strong>freelance SEO / SXO </strong>résidant à <strong>Douai</strong>, une commune proche de <strong>Lille</strong>, dans la région <strong>Nord-Pas-de-Calais (59,62)</strong>.</p><blockquote><p><strong>Mes compétences portent sur le référencement naturel (SEO) et l’expérience utilisateur (UX).</strong></p></blockquote><p><strong>Depuis 2019</strong>, j’accompagne mes clients, principalement des TPE et des indépendants, <strong>pour qu’ils atteignent leurs objectifs commerciaux</strong> en élaborant des <strong>stratégies SXO</strong> (SEO+ UX) <strong>sur mesure</strong>.</p><p>J’ai déjà aidé de nombreuses entreprises à améliorer leur visibilité sur Google et à augmenter leurs conversions en ligne.</p><p>Mon <strong>approche 100% en ligne</strong> vous permet de profiter des mes services <strong>de manière simple, efficace et économique</strong>, peu importe où vous vous trouvez.</p><blockquote><p>Mes <strong>clients</strong> sont au cœur de mon métier et je considère chacun d’eux comme un <strong>partenaire</strong>, avec qui j’établis une relation de confiance et de collaboration à long terme.</p></blockquote> </div> </div> <div class="elementor-element elementor-element-eba564a elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="eba564a" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/consultant-seo-freelance/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">En savoir plus</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-39699f23 elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="39699f23" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c067b81" data-id="c067b81" data-element_type="column" data-settings="{"background_background":"classic","motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"1.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-44b5ddef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44b5ddef" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50bb7908" data-id="50bb7908" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ab1a2ca elementor-widget elementor-widget-heading" data-id="3ab1a2ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Unicité</h3> </div> </div> <div class="elementor-element elementor-element-5b82813e elementor-widget elementor-widget-text-editor" data-id="5b82813e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Je suis votre interlocuteur privilégié pour une collaboration suivie et cohérente.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52468aea" data-id="52468aea" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-59044a99 elementor-widget elementor-widget-heading" data-id="59044a99" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Flexibilité</h3> </div> </div> <div class="elementor-element elementor-element-10256df2 elementor-widget elementor-widget-text-editor" data-id="10256df2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">Je m’adapte à vos besoins spécifiques de manière rentable et sans engagement de durée.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4a89be2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a89be2b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69c37d03" data-id="69c37d03" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2fda8e73 elementor-widget elementor-widget-heading" data-id="2fda8e73" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Certifications</h3> </div> </div> <div class="elementor-element elementor-element-553ecc5b elementor-widget elementor-widget-text-editor" data-id="553ecc5b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">Mes connaissances avancées en SXO (SEO + UX) sont appuyées par mes certifications Google et Semrush.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b734092" data-id="2b734092" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-23c31583 elementor-widget elementor-widget-heading" data-id="23c31583" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Satisfaction</h3> </div> </div> <div class="elementor-element elementor-element-74f01492 elementor-widget elementor-widget-text-editor" data-id="74f01492" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">Votre satisfaction est ma priorité absolue.</p> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-371237e1" data-id="371237e1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4447b49a elementor-widget elementor-widget-heading" data-id="4447b49a" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Pourquoi me choisir ?</h2> </div> </div> <div class="elementor-element elementor-element-fd4962b elementor-widget elementor-widget-heading" data-id="fd4962b" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Mes 7 années d'expérience dans le secteur de l'E-commerce, associées à une expertise approfondie en tant que consultant SEO et UX depuis 4 ans, sont la garantie d'un service de qualité à un tarif compétitif. </p> </div> </div> <div class="elementor-element elementor-element-4f90d03 elementor-widget elementor-widget-heading" data-id="4f90d03" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c36f76 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c36f76" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4c3b6e0" data-id="4c3b6e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cdbb997 elementor-widget elementor-widget-heading" data-id="cdbb997" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://bernard-sperandio.fr/temoignages-client/">Témoignages clients</a></h2> </div> </div> <div class="elementor-element elementor-element-d67d94a elementor-widget elementor-widget-heading" data-id="d67d94a" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Mes services, c’est Vous qui en parlez le mieux !</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8453a93" data-id="8453a93" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4782422 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel" data-id="4782422" data-element_type="widget" data-settings="{"slides_to_scroll":"1","autoplay_speed":5300,"space_between":{"unit":"px","size":"","sizes":[]},"slides_per_view_tablet":"1","slides_per_view_mobile":"1","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://bernard-sperandio.fr/wp-content/plugins/elementor-pro/assets/css/widget-carousel.min.css?ver=1724011495"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> " WOW 💪 Bernard est l'expert qu'il vous faut pour votre GMB et Référencement Local. Il est le meilleur 🎯🚀 " </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Francis V.</span><span class="elementor-testimonial__title">Laval (Québec)</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Un travail toujours de qualité, accompagné d'une excellente conscience professionnelle. C'est ce que j'ai apprécié dès nos premiers échanges, et trois ans plus tard, la constance est toujours au rendez-vous. C'est agréable de voir que l'on peut toujours croire en ce genre de professionnalisme. Allons de l'avant vers la deuxième étape ! Un grand merci en tout cas." </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Orient Danse</span><span class="elementor-testimonial__title">Pantin (93500)</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Super travail, précis et avec un raisonnement de travail minutieusement expliqué (un vrai bonus). Le résultat a été au-delà de mes attentes (recherche de mots clés en partant d'une page blanche, pour la mise en place d'une stratégie SEO et la création d'un site). Je recommande !! </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Damien T.</span><span class="elementor-testimonial__title">Paris</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> " j'ai fait appel aux services de Bernard pour qu'il audite mon site internet. Il m'a fourni un rapport très détaillé avec des explications mais compréhensible pour un néophyte comme moi. Je ne peux que le conseiller si vous voulez auditer votre site " </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Mourad C.</span><span class="elementor-testimonial__title">Lille</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “ Bernard est très réactif, pédagogue et m’a donné de très bons conseils pour la configuration de mon site en création sous WordPress. Maintenant je n’ai plus qu’a les mettre en pratique avec mon développeur. " </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Vincent M.</span><span class="elementor-testimonial__title">Douai</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Travail très qualitatif et livré en avance, merci. Prestataire sérieux, arrangeant, impliqué et qui plus est sympathique. Je recommande à 100% et je ferais appel à vous de nouveau pour les prochains. Un grand merci pour votre efficacité! </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Christelle P.</span><span class="elementor-testimonial__title">Montpellier (34070)</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Parfait, je suis satisfait. Merci beaucoup ton temps accordé durant toute cette prestation. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Nordine S.</span><span class="elementor-testimonial__title">Sens</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> L'audit que Bernard a fait sur notre site est tout simplement parfait . Ses conseils et ses explications m’ont étés d une aide précieuse je recommande ses services si vous souhaitez convertir sur votre site . Merci Bernard </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Anthony G.</span><span class="elementor-testimonial__title">Gournay-sur-Marne</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Merci Travail très professionnel et complet Je recommande Bernard fortement </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Nouredine R.</span><span class="elementor-testimonial__title">Marseille</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Merci beaucoup Bernard vos explications sont claires le travail très détaillé nous allons suivre vos recommandations +++ </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Sylla B.</span><span class="elementor-testimonial__title">Bouloire</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Très bon travail de Bernard, je recommande fortement ! Il est compétent, et il recherche vraiment la satisfaction du client en nous faisant des critiques constructives. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Samuel K.</span><span class="elementor-testimonial__title">Limeil-Brévannes </span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Merci beaucoup pour ce travail complet et spécifique ! Je n'hésiterais pas à refaire appel à vos services, merci pour votre réactivité et votre sympathie :)) </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Maëva H.</span><span class="elementor-testimonial__title">St Gilles les Bains (97434)</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Bernard est très professionnel et m´a accompagné du début jusqu´à la fin de mon projet. Il m´a donné son point de vue et des pistes d´améliorations pour optimiser les mots de clefs. Je ferai à nouveau appel à lui!! </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Cédric S.</span><span class="elementor-testimonial__title">Suresnes</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Je suis très contente du travail de Bernard ! Le travail est complet, d’une expertise irréprochable et il a été très rapide. Je le recommande à 1000% et je referais appel à lui les yeux fermés. Merci beaucoup ! </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Stacy M.</span><span class="elementor-testimonial__title">Virton (Belgique)</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Excellent travail. Les délais ont été respectés. Sérieux, disponible et très professionnel. Je recommande vivement ce freelance pour vos missions. Il a même offert un service supérieur à celui qui était attendu. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Cyril C.</span><span class="elementor-testimonial__title">Casablanca (Maroc)</span></cite> </div> <div class="elementor-testimonial__footer"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-20e8de40 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20e8de40" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57a07367" data-id="57a07367" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-352ed6e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="352ed6e5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3349045a" data-id="3349045a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f7eb648 elementor-widget elementor-widget-heading" data-id="2f7eb648" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":50}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":0,"end":50}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Derniers articles du blog</h2> </div> </div> <div class="elementor-element elementor-element-f09f0d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="f09f0d2" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-7eb4a2f elementor-widget elementor-widget-heading" data-id="7eb4a2f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Actus, Conseils et Tutos sur le SEO, l'UX, le contenu IA et WordPress.</p> </div> </div> <div class="elementor-element elementor-element-17c230ee elementor-widget elementor-widget-oew-blog-grid" data-id="17c230ee" data-element_type="widget" data-widget_type="oew-blog-grid.default"> <div class="elementor-widget-container"> <div class="oew-blog-grid clr match-height-grid" data-desktop-columns=3 > <article id="post-108553" class="oew-grid-entry clr post-108553 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media"> <div class="oew-grid-inner clr"> <div class="oew-grid-media clr"> <a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/" title="Étude de cas SXO : Permis Maison" class="oew-grid-img"> <img loading="lazy" decoding="async" width="300" height="200" src="https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Étude de cas SXO : Permis Maison" itemprop="image" srcset="https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /> <span class="overlay"> <span class="overlay-btn"> Lire l'article </span> </span> </a> </div><!-- .oew-grid-media --> <div class="oew-grid-details match-height-content clr"> <h3 class="oew-grid-title entry-title"> <a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/" title="Étude de cas SXO : Permis Maison">Étude de cas SXO : Permis Maison</a> </h3> <div class="oew-grid-excerpt clr"> Vous avez investi du temps et de l'argent dans votre blog, mais les résultats ne sont pas là ? Vous êtes frustré de ne pas apparaître dans les premiers résultats Google,… </div> </div><!-- .oew-grid-details --> <ul class="oew-grid-meta clr"> <li class="meta-comments"><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/#respond" class="comments-link" >0 commentaire</a></li> </ul> </div> </article> <article id="post-107619" class="oew-grid-entry clr post-107619 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media"> <div class="oew-grid-inner clr"> <div class="oew-grid-media clr"> <a href="https://bernard-sperandio.fr/comment-creer-une-fiche-google-my-business/" title="Comment créer une fiche Google My Business ?" class="oew-grid-img"> <img loading="lazy" decoding="async" width="300" height="200" src="https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Comment créer une fiche Google My Business ?" itemprop="image" srcset="https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /> <span class="overlay"> <span class="overlay-btn"> Lire l'article </span> </span> </a> </div><!-- .oew-grid-media --> <div class="oew-grid-details match-height-content clr"> <h3 class="oew-grid-title entry-title"> <a href="https://bernard-sperandio.fr/comment-creer-une-fiche-google-my-business/" title="Comment créer une fiche Google My Business ?">Comment créer une fiche Google My Business ?</a> </h3> <div class="oew-grid-excerpt clr"> Imaginez que chaque fois qu'un client potentiel recherche dans votre région des services ou des produits que vous proposez, votre entreprise s'affiche en tête des résultats locaux, accompagnée d'avis élogieux et… </div> </div><!-- .oew-grid-details --> <ul class="oew-grid-meta clr"> <li class="meta-comments"><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/comment-creer-une-fiche-google-my-business/#respond" class="comments-link" >0 commentaire</a></li> </ul> </div> </article> <article id="post-105822" class="oew-grid-entry clr post-105822 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media"> <div class="oew-grid-inner clr"> <div class="oew-grid-media clr"> <a href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/" title="Comment trouver des clients sur Internet en 2024 ?" class="oew-grid-img"> <img loading="lazy" decoding="async" width="300" height="200" src="https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Comment trouver des clients sur Internet en 2024 ?" itemprop="image" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /> <span class="overlay"> <span class="overlay-btn"> Lire l'article </span> </span> </a> </div><!-- .oew-grid-media --> <div class="oew-grid-details match-height-content clr"> <h3 class="oew-grid-title entry-title"> <a href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/" title="Comment trouver des clients sur Internet en 2024 ?">Comment trouver des clients sur Internet en 2024 ?</a> </h3> <div class="oew-grid-excerpt clr"> En 2024, trouver des clients sur Internet est devenu un enjeu majeur pour toute entreprise désirant réussir et prospérer.Avec l'avènement des réseaux sociaux et le règne du numérique, les méthodes traditionnelles de… </div> </div><!-- .oew-grid-details --> <ul class="oew-grid-meta clr"> <li class="meta-comments"><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/#respond" class="comments-link" >0 commentaire</a></li> </ul> </div> </article> </div><!-- .oew-blog-grid --> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-772497dc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="772497dc" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d032b2a" data-id="d032b2a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-266d3f65 elementor-widget elementor-widget-heading" data-id="266d3f65" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">FAQ SEO / SXO</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1d636d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d636d6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4844195e" data-id="4844195e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-546b93ce elementor-widget elementor-widget-toggle" data-id="546b93ce" data-element_type="widget" data-widget_type="toggle.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-toggle{text-align:start}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-toggle"> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1411" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1411" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Qu'est-ce que le SEO ?</a> </h3> <div id="elementor-tab-content-1411" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1411"><p>Le <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/">SEO</a> </strong>(<em>Search Engine Optimization)</em>, également nommé<strong> référencement naturel</strong> ou <strong>référencement organique</strong>, est un ensemble de techniques visant à positionner votre site WordPress (ou autre CMS) dans les premiers résultats naturels des moteurs de recherche (Google, Bing, Qwant, DuckDuckGo, Ecosia, …) afin de <strong>générer du trafic qualifié</strong>.</p><p>Le SEO se décompose en deux parties :</p><ul><li>Le <b>référencement On-site </b>qui regroupe l’ensemble des optimisations SEO réalisées <strong>au sein </strong>de votre site web (technique, contenu, UX/UI, maillage interne, liens sortants, <strong>temps de chargement</strong>, balises méta, balsie Hn, …).</li><li>Le <strong>référencement Off-site</strong> qui regroupe l’ensemble des actions réalisées <strong>en dehors</strong> de votre site internet pour construire votre E-réputation (popularité, notoriété, autorité dans votre domaine) via la promotion sur les réseaux sociaux, la mise en place de partenariats, l’obtention de <strong><a href="https://bernard-sperandio.fr/bon-backlink-seo/">backlinks de qualité</a></strong>, …).<br />Toutes ces actions s’inscrivent dans une <strong>stratégie de Netlinking</strong>.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1412" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1412" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quelle entreprise a besoin du SEO ?</a> </h3> <div id="elementor-tab-content-1412" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1412"><p><strong>Toutes les entreprises qui possèdent un site internet ont besoin du</strong> <strong>SEO</strong>.</p><p>L’optimisation de leur référencement organique leur permettra d’améliorer leur positionnement dans les résultats des moteurs de recherche (Google, Bing) et in fine, d’<strong>améliorer leur visibilité en ligne</strong>.</p><p>Voici quelques exemples d’entreprises qui peuvent avoir besoin du SEO :</p><ul><li>Entreprises e-commerce.</li><li>Entreprises locales.</li><li>Entreprises de services.</li><li>Entreprises B2B.</li><li>Entreprises de contenu en ligne (blogs, les sites d’actualités, les sites de divertissement, etc). </li><li>Entreprises de tourisme et d’hôtellerie (agences de voyages, hôtels, compagnies aériennes, etc). </li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1413" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1413" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quels sont les avantages du SEO ?</a> </h3> <div id="elementor-tab-content-1413" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1413"><p>Le <strong>SEO présente de nombreux avantages</strong> pour un site web, notamment :</p><ul><li>L’augmentation de sa visibilité sur les moteurs de recherche.</li><li>L’amélioration de sa crédibilité.</li><li>La génération de <strong>trafic qualifié</strong>.</li><li>Une meilleure rentabilité à long terme.</li><li>Une réduction des coûts publicitaires en ligne.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1414" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1414" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre le SEO et le SEA ?</a> </h3> <div id="elementor-tab-content-1414" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1414"><p>Contrairement au <strong>SEO</strong> qui est <strong>gratuit</strong> et dont les résultats sont visibles <strong>durablement</strong> et sur le <strong>long terme</strong>, le <strong>SEA</strong> (<em>Search Engine Advertising), </em>appelé aussi <b>référencement payant</b>, permet à votre site de se positionner, généralement, sur la <strong>première page</strong> de résultats de recherche de Google en achetant, sous forme d’<strong>enchères</strong>, des mots-clés (<strong>Google Adwords</strong>).</p><p>Mal optimisée, une campagne de liens sponsorisés (<strong>Google Ads</strong>) peut <strong>coûter très cher </strong>et avoir un <strong>retour sur investissement</strong> très faible, voire nul.</p><p>Quant à votre <strong>visibilité</strong> sur la SERP de Google, elle sera <strong>toujours à</strong> <strong>court terme</strong>. <br />En effet, une fois votre campagne publicitaire terminée, votre site web disparaîtra <strong>instantanément</strong> des résultats de Google. </p><p>Mais utilisé intelligemment et dans le cadre d’une stratégie digitale globale, le SEO et le SEA sont deux leviers d’acquisition <strong>complémentaires</strong>.</p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1415" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1415" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Qu'est-ce que le référencement local ?</a> </h3> <div id="elementor-tab-content-1415" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1415"><p>Le<strong> référencement local</strong>, également appelé <strong><a href="https://bernard-sperandio.fr/7-conseils-referencement-local/">SEO local</a></strong>, est un ensemble de techniques de référencement naturel permettant d’<strong>améliorer le classement de vos pages web</strong><strong> sur Google</strong> pour des requêtes contenant des indications géographiques.<br />Ces dernières sont appelées <strong>requêtes locales</strong>.</p><p>Ces recherches locales, par définition<strong> moins concurrentielles</strong>, vont vous générer un <strong>trafic organique plus qualifié</strong> tout en <strong>diminuant votre taux de rebond.</strong></p><p>Le préambule du <a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><strong>référencement organique local</strong> </a>est la création et l’optimisation d’une <strong>fiche Google My Business, </strong>désormais appelée <strong>Google Business Profile</strong>, afin de vous<strong> positionner idéalement sur le :</strong></p><ul><li><strong>Pack local de Google.</strong></li><li><strong>Google Maps.</strong></li><li><strong>Knowledge Panel.</strong></li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1416" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-1416" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Qu'est-ce que le PageRank de Google ?</a> </h3> <div id="elementor-tab-content-1416" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1416"><p>Le <strong>PageRank de Google</strong> est un algorithme de classement qui mesure la pertinence et l’importance d’une page web en se basant sur la <strong>quantité et la qualité des liens entrants</strong> provenant d’autres sites web.</p><p>Créé en 1998 par les fondateurs de Google, Larry Page et Sergey Brin, il est l’un des nombreux facteurs utilisés par le moteur de recherche pour classer les pages dans les résultats de recherche.</p><p>Bien qu’il ne soit plus le seul facteur de classement utilisé, il reste important et est souvent pris en compte dans l’optimisation du référencement organique (SEO) d’un site web.</p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1417" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-1417" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quels sont les principaux facteurs de classement sur Google ?</a> </h3> <div id="elementor-tab-content-1417" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1417"><p>Il existe <strong>plus de <a href="https://bernard-sperandio.fr/7-facteurs-de-classement-google/">200 facteurs de classement utilisés par Google</a></strong> pour déterminer la pertinence et la qualité des pages web dans les résultats de recherche.</p><p>Bien que Google ne publie pas les détails exacts de son algorithme de classement, voici quelques-uns des principaux facteurs de classement connus :</p><ul><li>Le SEO technique.</li><li>Le SEO on-page.</li><li>Un contenu de qualité</li><li><strong>L’intention de recherche</strong>.</li><li>Des backlinks de qualité.</li><li>Une expérience utilisateur optimale.</li><li>La pertinence des mots-clés.</li><li> Une bonne structuration du contenu.</li><li>La compatibilité mobile.</li><li>Le comportement des visiteurs.</li><li>L’autorité de domaine.</li><li>Etc.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1418" class="elementor-tab-title" data-tab="8" role="button" aria-controls="elementor-tab-content-1418" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Qu'est-ce qu'un consultant SEO et quel est son rôle ?</a> </h3> <div id="elementor-tab-content-1418" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1418"><p>Un <a href="https://bernard-sperandio.fr/consultant-seo-freelance/"><strong>consultant SEO</strong> </a>est un professionnel spécialisé dans les techniques et les stratégies visant à améliorer la visibilité et les performances de vos pages web dans les résultats des <strong>moteurs de recherche</strong>, et notamment Google.</p><p>Un consultant SEO est également appelé :</p><ul><li>Expert en référencement naturel.</li><li>Consultant en référencement naturel.</li><li>Référenceur SEO.</li><li>Référenceur web.</li><li>Freelance SEO.</li><li>Référenceur freelance.</li><li>Consultant en référencement organique.</li><li>Expert SEO.</li><li>Spécialiste SEO.</li><li>Expert en référencement organique.</li><li>Référenceur professionnel.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1419" class="elementor-tab-title" data-tab="9" role="button" aria-controls="elementor-tab-content-1419" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Choisir un consultant SEO ou une agence SEO ?</a> </h3> <div id="elementor-tab-content-1419" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1419"><p>Vous souhaitez externaliser votre référencement organique à un référenceur web pour être visible sur Google, mais vous hésitez entre un consultant SEO ou une agence SEO.<br />Lisez cet <a href="https://bernard-sperandio.fr/consultant-seo-ou-agence-seo/"><strong>article sur les prestataires SEO </strong></a>pour vous aider à faire votre choix.</p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-14110" class="elementor-tab-title" data-tab="10" role="button" aria-controls="elementor-tab-content-14110" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Pourquoi se focaliser sur le moteur de recherche Google ?</a> </h3> <div id="elementor-tab-content-14110" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-14110"><p>Il existe une multitude de moteurs de recherches (Google, Bing, Yahoo, Ecosia, Qwant, DuckDuckGo, …), mais Google est le leader incontesté, s’appropriant près de <strong>92% des requêtes</strong> des internautes français, aussi bien sur ordinateur que sur mobile.</p></div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-685aac54" data-id="685aac54" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-768b2196 elementor-widget elementor-widget-toggle" data-id="768b2196" data-element_type="widget" data-widget_type="toggle.default"> <div class="elementor-widget-container"> <div class="elementor-toggle"> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1981" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1981" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Pourquoi se focaliser sur le CMS WordPress ?</a> </h3> <div id="elementor-tab-content-1981" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1981"><p>Il existe de nombreux CMS, (WordPress, Joomla, Wix, Drupal, PrestaShop, Magento, Squarespace, Shopify, …<em>), </em>pour créer des sites internet.<br /><a href="https://wordpress.org/" target="_blank" rel="nofollow noopener">WordPress </a>est le leader incontesté, s’accaparant <strong>plus de 60% de parts de marché.</strong></p><p>Les raisons sont multiples :</p><ul><li>Gratuité.</li><li>Rapidité d’installation.</li><li>Simplicité d’utilisation.</li><li>Personnalisation à l’infini.</li><li>En perpétuelle évolution (mise à jour).</li><li>Énorme communauté avec un esprit d’entraide.</li><li>…</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1982" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1982" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Combien de temps pour voir les résultats SEO ? </a> </h3> <div id="elementor-tab-content-1982" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1982"><p>Aucune règle n’est immuable !<br />En effet, de nombreux facteurs entrent en jeu (nombre de pages, contenu textuel, ancienneté du domaine, popularité, secteur d’activité, mot-clé concurrentiel, <strong><a href="https://bernard-sperandio.fr/intention-recherche-seo/">intention de recherche</a></strong>, …) pour positionner votre site internet dans les premières pages de résultats Google.</p><p><strong>Le SEO est un travail d’optimisation de long terme.</strong><br />Généralement, il faut attendre <strong>4 à 6 mois</strong> pour voir les résultats de ce travail de référencement dans les SERP de Google.</p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1983" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1983" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quelles garanties de résultats en SEO ?</a> </h3> <div id="elementor-tab-content-1983" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1983"><p>Aucun professionnel du référencement naturel digne de ce nom et pratiquant le <strong><a href="https://bernard-sperandio.fr/glossaire-seo-les-definitions-du-referencement-naturel/">White Hat SEO</a></strong> ne peut vous garantir un résultat précis (première page sur Google, première position, …).</p><p>Mais autant le <strong>prestataire SEO n’a pas d’obligation de résultat</strong>, autant, <strong>il a une obligation de moyens</strong>.</p><p>Il devra justifier qu’il a mis en œuvre tous les moyens (techniques et intellectuels) appropriés pour améliorer le référencement organique de votre site (vitrine ou e-commerce) afin d’atteindre les objectifs fixés en commun et ce dans les délais impartis.</p><p>Certains référenceurs SEO utilisent des stratégies de référencement <a href="https://bernard-sperandio.fr/black-hat-seo/"><strong>Black Hat SEO</strong></a>, qui leur permettent de gagner des positions très rapidement, mais au risque de subir une pénalité de la part de Google, synonyme de déclassement ou pire, de disparaître de sa SERP (<em>Search Engine Result Page)</em>.</p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1984" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1984" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Comment éviter les pénalités de Google ?</a> </h3> <div id="elementor-tab-content-1984" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1984"><p>Les pénalités de Google sont de deux sortes :</p><ul><li>Algorithmiques (<em>Panda, Penguin</em>).</li><li>Manuelles. </li></ul><p>Afin d’<strong>éviter d’être pénalisé par Google</strong>, il est crucial de <strong>suivre les directives et les règles de qualité</strong> en matière de référencement organique, ce qui implique de s’abstenir de :</p><ul><li>Recevoir de liens de mauvaise qualité.</li><li>Faire de bourrage de mots-clés (<em>keyword stuffing</em>).</li><li>Avoir de contenu dupliqué.</li><li>Utiliser des techniques de spamdexing (<em>redirections abusives, cloaking, …</em>).</li><li>Etc.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1985" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1985" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre un site vitrine et un site e-commerce ?</a> </h3> <div id="elementor-tab-content-1985" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1985"><p><strong>Un site vitrine a pour objectif de présenter l’entreprise, ses produits ou services, son histoire et ses valeurs.</strong><br />Il vise principalement à :</p><ul><li>Informer les visiteurs.</li><li>Renforcer l’image de marque de l’entreprise.</li><li>Générer des prospects qualifiés.</li></ul><p>Un site vitrine est également appelé :</p><ul><li>Site institutionnel.</li><li>Site d’entreprise.</li><li>Site corporatif.</li></ul><p><strong>Un site e-commerce a pour objectif principal de vendre des produits ou des services en ligne.</strong></p><p>Un site e-commerce est également appelé :</p><ul><li>Boutique en ligne.</li><li>Site de vente en ligne.</li><li>Site marchand.</li><li>Site de commerce électronique.</li><li>Site de commerce en ligne.</li><li>Site WooCommerce (pour les sites sous le CMS WordPress).</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1986" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-1986" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quel est l'objectif de l'UX ?</a> </h3> <div id="elementor-tab-content-1986" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1986"><p>L’objectif de l’UX est de maximiser la satisfaction des visiteurs de votre site web en améliorant son utilisabilité, son accessibilité et le plaisir global avec son interaction.</p><p>L’UX englobe divers aspects, tels que :</p><ul><li>Le design visuel.</li><li>L’architecture de l’information.</li><li>Le design d’interaction.</li><li>Les tests d’utilisabilité.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1987" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-1987" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Pourquoi l'UX est-il important ?</a> </h3> <div id="elementor-tab-content-1987" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1987"><p>L’expérience utilisateur (UX) sur votre site internet est d’une importance primordiale car elle a un impact direct sur la satisfaction de vos visiteurs et sur le succès global de votre <strong>stratégie digitale</strong>.</p><p>Voici quelques raisons pour lesquelles l’UX (<strong><em>User eXperience</em></strong>) est si importante :</p><ul><li>La satisfaction des utilisateurs.</li><li>L’engagement des utilisateurs.</li><li>La différenciation concurrentielle.</li><li>La réduction des coûts de support client.</li><li>La maximisation de la conversion.</li></ul></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1988" class="elementor-tab-title" data-tab="8" role="button" aria-controls="elementor-tab-content-1988" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Pourquoi votre site internet ne convertit pas ?</a> </h3> <div id="elementor-tab-content-1988" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1988"><p>Votre site WordPress reçoit beaucoup de trafic organique, mais votre <strong>taux de conversion</strong> est faible, voire nul. </p><p>Deux raisons majeures expliquent ce résultat :</p><ul><li><strong>Vos visiteurs ne sont pas « qualifiés »</strong>, c’est-à-dire intéressés par vos produits ou vos services.</li><li><strong>L’UX (expérience utilisateur) de votre site web n’est pas optimale</strong>. (ergonomie, graphisme, typographie, vitesse, responsive design, simplicité d’utilisation, tunnel de conversion, etc). </li></ul><p>C’est tout l’intérêt d’avoir une bonne <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/">stratégie SXO</a> </strong>qui vise à la fois à plaire à Google (pour la visibilité) et à offrir une expérience utilisateur optimale à votre visiteur (pour la conversion).</p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-1989" class="elementor-tab-title" data-tab="9" role="button" aria-controls="elementor-tab-content-1989" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Combien coûte une prestation de référencement naturel ?</a> </h3> <div id="elementor-tab-content-1989" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1989"><p><strong>Il n’y a pas de <a href="https://bernard-sperandio.fr/mes-tarifs-seo/">tarifs SEO</a> pré-définis</strong> car cela dépend de plusieurs paramètres :</p><ul><li>Le type des optimisations SEO à réaliser.</li><li>Le type de site : Vitrine ou E-commerce.</li><li>Le type de CMS (WordPress, Prestashop, Shopify, …).</li><li>Les objectifs : Locaux ou Nationaux.</li><li>Le secteur d’activité.</li><li>Du prestataire SEO : Référenceur freelance SEO ou agence SEO.</li><li>Des outils SEO utilisés.</li></ul><p>Les prestations de référencement naturel d’un site internet sont généralement facturées selon quatre modes :</p><ul><li>À l’heure.</li><li>À la journée.</li><li>Au projet.</li><li>Sous forme d’abonnement mensuel.</li></ul><p><strong>À titre indicatif, le tarif horaire d’une prestation SEO / SXO varie de 45 € à plus de 200 € ht pour un expert SEO.</strong></p><p>Pour les agences SEO réputées, cela peut être encore plus élevé.</p><p>N’hésitez pas à solliciter un <strong>devis SEO</strong>, qui est généralement proposé gratuitement et sans engagement.</p><p> </p></div> </div> <div class="elementor-toggle-item"> <h3 id="elementor-tab-title-19810" class="elementor-tab-title" data-tab="10" role="button" aria-controls="elementor-tab-content-19810" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Quels sont les outils SEO utilisés par un consultant SEO ?</a> </h3> <div id="elementor-tab-content-19810" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-19810"><p>Un professionnel du référencement organique utilise une variété d’<strong>outils SEO</strong> pour analyser, optimiser et suivre les performances de votre site web dans la SERP de Google.</p><p>Voici quelques-uns des outils SEO les plus couramment utilisés par les consultants SEO professionnels :</p><ul><li><strong><a href="https://bernard-sperandio.fr/google-search-console/">Google Search Console</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/screaming-frog-11-astuces-a-connaitre/">Screaming Frog</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/sitebulb-la-meilleure-alternative-a-screaming-frog/">Sitebulb</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/thruuu-scraper-serp-google/">Thruuu</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/1-fr-outil-analyse-semantique/">1.fr</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/possibilites-de-mots-cles/">Semrush</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/google-analytics-ua-le-guide-complet-pour-debutants/">Google Analytics</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/gtmetrix-comment-lutiliser-le-guide-complet-2021/">GTmetrix</a></strong></li><li><a href="https://pagespeed.web.dev/?hl=fr" target="_blank" rel="noopener">Page Speed Insights</a>.</li><li>Yoast SEO.</li></ul><p>Ces professionnels du référencement organique choisissent généralement les outils SEO qui répondent le mieux à leurs besoins spécifiques en fonction du projet, de la taille du site web, du budget et des préférences personnelles.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c68edce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c68edce" data-element_type="section" data-settings="{"background_background":"classic","shape_divider_top":"tilt"}"> <div class="elementor-background-overlay"></div> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 1000 100" preserveaspectratio="none"> <path class="elementor-shape-fill" d="M0,6V0h1000v100L0,6z"/> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8df339e" data-id="8df339e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-67b8d02f elementor-widget elementor-widget-heading" data-id="67b8d02f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vous voulez booster votre présence en ligne, générer des leads qualifiés et convertir vos visiteurs en clients ?</h2> </div> </div> <div class="elementor-element elementor-element-6d26ca83 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button" data-id="6d26ca83" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/contact/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">Contactez-moi</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </article> </div><!-- #content --> </div><!-- #primary --> </div><!-- #content-wrap --> </main><!-- #main --> <footer id="footer" class="site-footer parallax-footer" itemscope="itemscope" itemtype="https://schema.org/WPFooter" role="contentinfo"> <div id="footer-inner" class="clr"> <div id="footer-widgets" class="oceanwp-row clr"> <div class="footer-widgets-inner"> <div data-elementor-type="wp-post" data-elementor-id="390" class="elementor elementor-390" data-elementor-post-type="oceanwp_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-40873541 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="40873541" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-219bb7b8" data-id="219bb7b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2204d8bc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2204d8bc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f0a25d7" data-id="f0a25d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dc54f1b elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="dc54f1b" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <img width="300" height="82" src="https://bernard-sperandio.fr/wp-content/uploads/2019/11/cropped-bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille-300x82.png" class="attachment-medium size-medium wp-image-9102" alt="Bernard Sperandio - Consultant SEO freelance - Douai - Lille" srcset="https://bernard-sperandio.fr/wp-content/uploads/2019/11/cropped-bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille-300x82.png 300w, https://bernard-sperandio.fr/wp-content/uploads/2019/11/cropped-bernard-sperandio.consultant-seo-sxo-freelance-Douai-Lille.png 598w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-ef2a6d7 elementor-widget elementor-widget-text-editor" data-id="ef2a6d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Je suis consultant SEO / SXO freelance</strong> <strong>certifié Google </strong>et <strong>Semrush.<br /></strong>J’accompagne les TPE et les indépendants à améliorer leur visibilité sur Google et à booster leurs conversions en ligne grâce à des services personnalisés d’optimisation SEO et UX.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a214478" data-id="a214478" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e2a8c3a elementor-widget elementor-widget-heading" data-id="e2a8c3a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">INFORMATIONS</p> </div> </div> <div class="elementor-element elementor-element-08d02be elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="08d02be" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-7107091 elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="7107091" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://bernard-sperandio.fr/mentions-legales/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-angle-right"></i> </span> <span class="elementor-icon-list-text">Mentions légales</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://bernard-sperandio.fr/politique-de-confidentialite/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-angle-right"></i> </span> <span class="elementor-icon-list-text">Politique de confidentialité</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://bernard-sperandio.fr/plan-du-site/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-caret-right"></i> </span> <span class="elementor-icon-list-text">Plan du site</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://bernard-sperandio.fr/glossaire-seo-les-definitions-du-referencement-naturel/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-caret-right"></i> </span> <span class="elementor-icon-list-text">Glossaire SEO</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4cef49f" data-id="4cef49f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f7026d7 elementor-widget elementor-widget-heading" data-id="f7026d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">CONTACT</p> </div> </div> <div class="elementor-element elementor-element-d36558d elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="d36558d" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-a99df30 elementor-mobile-align-left elementor-align-right elementor-tablet-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a99df30" data-element_type="widget" id="Phone1" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </span> <span class="elementor-icon-list-text">07 69 90 07 93</span> </li> <li class="elementor-icon-list-item"> <a href="mailto:contact@bernard-sperandio.fr" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-inbox"></i> </span> <span class="elementor-icon-list-text">contact@bernard-sperandio.fr</span> </a> </li> </ul> </div> </div> <div class="elementor-element elementor-element-26accff elementor-shape-circle e-grid-align-right e-grid-align-mobile-center e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="26accff" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center)}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em));height:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em))}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#69727d;align-items:center;justify-content:center;text-align:center;cursor:pointer}.elementor-social-icon i{color:var(--e-social-icon-icon-color)}.elementor-social-icon svg{fill:var(--e-social-icon-icon-color)}.elementor-social-icon:last-child{margin:0}.elementor-social-icon:hover{opacity:.9;color:#fff}.elementor-social-icon-android{background-color:#a4c639}.elementor-social-icon-apple{background-color:#999}.elementor-social-icon-behance{background-color:#1769ff}.elementor-social-icon-bitbucket{background-color:#205081}.elementor-social-icon-codepen{background-color:#000}.elementor-social-icon-delicious{background-color:#39f}.elementor-social-icon-deviantart{background-color:#05cc47}.elementor-social-icon-digg{background-color:#005be2}.elementor-social-icon-dribbble{background-color:#ea4c89}.elementor-social-icon-elementor{background-color:#d30c5c}.elementor-social-icon-envelope{background-color:#ea4335}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998}.elementor-social-icon-flickr{background-color:#0063dc}.elementor-social-icon-foursquare{background-color:#2d5be3}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400}.elementor-social-icon-github{background-color:#333}.elementor-social-icon-gitlab{background-color:#e24329}.elementor-social-icon-globe{background-color:#69727d}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39}.elementor-social-icon-houzz{background-color:#7ac142}.elementor-social-icon-instagram{background-color:#262626}.elementor-social-icon-jsfiddle{background-color:#487aa2}.elementor-social-icon-link{background-color:#818a91}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5}.elementor-social-icon-medium{background-color:#00ab6b}.elementor-social-icon-meetup{background-color:#ec1c40}.elementor-social-icon-mixcloud{background-color:#273a4b}.elementor-social-icon-odnoklassniki{background-color:#f4731c}.elementor-social-icon-pinterest{background-color:#bd081c}.elementor-social-icon-product-hunt{background-color:#da552f}.elementor-social-icon-reddit{background-color:#ff4500}.elementor-social-icon-rss{background-color:#f26522}.elementor-social-icon-shopping-cart{background-color:#4caf50}.elementor-social-icon-skype{background-color:#00aff0}.elementor-social-icon-slideshare{background-color:#0077b5}.elementor-social-icon-snapchat{background-color:#fffc00}.elementor-social-icon-soundcloud{background-color:#f80}.elementor-social-icon-spotify{background-color:#2ebd59}.elementor-social-icon-stack-overflow{background-color:#fe7a15}.elementor-social-icon-steam{background-color:#00adee}.elementor-social-icon-stumbleupon{background-color:#eb4924}.elementor-social-icon-telegram{background-color:#2ca5e0}.elementor-social-icon-threads{background-color:#000}.elementor-social-icon-thumb-tack{background-color:#1aa1d8}.elementor-social-icon-tripadvisor{background-color:#589442}.elementor-social-icon-tumblr{background-color:#35465c}.elementor-social-icon-twitch{background-color:#6441a5}.elementor-social-icon-twitter{background-color:#1da1f2}.elementor-social-icon-viber{background-color:#665cac}.elementor-social-icon-vimeo{background-color:#1ab7ea}.elementor-social-icon-vk{background-color:#45668e}.elementor-social-icon-weibo{background-color:#dd2430}.elementor-social-icon-weixin{background-color:#31a918}.elementor-social-icon-whatsapp{background-color:#25d366}.elementor-social-icon-wordpress{background-color:#21759b}.elementor-social-icon-x-twitter{background-color:#000}.elementor-social-icon-xing{background-color:#026466}.elementor-social-icon-yelp{background-color:#af0606}.elementor-social-icon-youtube{background-color:#cd201f}.elementor-social-icon-500px{background-color:#0099e5}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}</style> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-grow elementor-repeater-item-cf66267" href="https://www.linkedin.com/in/bernardsperandio/" target="_blank" rel="nofollow"> <span class="elementor-screen-only">Linkedin-in</span> <i class="fab fa-linkedin-in"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-animation-grow elementor-repeater-item-d0d4d32" href="https://twitter.com/Sperandio_59" target="_blank" rel="nofollow"> <span class="elementor-screen-only">Twitter</span> <i class="fab fa-twitter"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-0a335f1" href="https://www.facebook.com/bernard-sperandiofr-101982821427957" target="_blank" rel="nofollow"> <span class="elementor-screen-only">Facebook-f</span> <i class="fab fa-facebook-f"></i> </a> </span> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-748f23ae" data-id="748f23ae" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6e6d7aa2 elementor-widget elementor-widget-heading" data-id="6e6d7aa2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">ADRESSE</p> </div> </div> <div class="elementor-element elementor-element-0124353 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="0124353" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-60de257b elementor-widget elementor-widget-heading" data-id="60de257b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">M. Bernard Sperandio<br> Consultant SEO / SXO <br> 1030 bd Jeanne d'Arc<br> 59500 Douai</br> Hauts-de-France </p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div><!-- .container --> </div><!-- #footer-widgets --> <div id="footer-bottom" class="clr"> <div id="footer-bottom-inner" class="container clr"> <div id="footer-bottom-menu" class="navigation clr"> <div class="menu-bas-de-page-container"><ul id="menu-bas-de-page" class="menu"><li id="menu-item-23397" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23397"><a href="https://bernard-sperandio.fr/consultant-seo-lille/">Lille</a></li> <li id="menu-item-23398" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23398"><a href="https://bernard-sperandio.fr/consultant-seo-douai/">Douai</a></li> <li id="menu-item-23412" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23412"><a href="https://bernard-sperandio.fr/consultant-seo-arras/">Arras</a></li> <li id="menu-item-23399" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23399"><a href="https://bernard-sperandio.fr/consultant-seo-valenciennes/">Valenciennes</a></li> <li id="menu-item-23401" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23401"><a href="https://bernard-sperandio.fr/consultant-seo-cambrai/">Cambrai</a></li> <li id="menu-item-23400" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23400"><a href="https://bernard-sperandio.fr/consultant-seo-lens/">Lens</a></li> </ul></div> </div><!-- #footer-bottom-menu --> <div id="copyright" class="clr" role="contentinfo"> 2024 - Tous droits réservés - Réalisé par Bernard Sperandio à Douai (59) - Nord-Pas-de-Calais. </div><!-- #copyright --> </div><!-- #footer-bottom-inner --> </div><!-- #footer-bottom --> </div><!-- #footer-inner --> </footer><!-- #footer --> </div><!-- #wrap --> </div><!-- #outer-wrap --> <a aria-label="Scroll to the top of the page" href="#" id="scroll-top" class="scroll-top-right"><i class="fa fa-chevron-up" aria-hidden="true" role="img"></i></a> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <link rel='stylesheet' id='wpo_min-footer-0-css' href='https://bernard-sperandio.fr/wp-content/cache/wpo-minify/1725736390/assets/wpo-minify-footer-c43b2276.min.css' media='all' /> <script id="wpo_min-footer-0-js-extra"> var oceanwpLocalize = {"nonce":"0c1c5ea5df","isRTL":"","menuSearchStyle":"disabled","mobileMenuSearchStyle":"disabled","sidrSource":null,"sidrDisplace":"1","sidrSide":"left","sidrDropdownTarget":"icon","verticalHeaderTarget":"icon","customScrollOffset":"0","customSelects":".woocommerce-ordering .orderby, #dropdown_product_cat, .widget_categories select, .widget_archive select, .single-product .variations_form .variations select","ajax_url":"https:\/\/bernard-sperandio.fr\/wp-admin\/admin-ajax.php","oe_mc_wpnonce":"5112bc7f08","shareFacebook":"Partager sur Facebook","shareTwitter":"Twitter","sharePinterest":"Pinterest","pswpDownload":"T\u00e9l\u00e9charger l'image","opWpNonce":"1deff267da","stickyChoose":"auto","stickyStyle":"fixed","shrinkLogoHeight":"50","stickyEffect":"none","hasStickyTopBar":"","hasStickyMobile":"1"}; var flickrWidgetParams = {"widgets":[]}; </script> <script defer src="https://bernard-sperandio.fr/wp-content/cache/wpo-minify/1725736390/assets/wpo-minify-footer-158cbabd.min.js" id="wpo_min-footer-0-js"></script> <script defer src="https://bernard-sperandio.fr/wp-content/cache/wpo-minify/1725736390/assets/wpo-minify-footer-11f22dbf.min.js" id="wpo_min-footer-1-js"></script> <script defer src="https://bernard-sperandio.fr/wp-content/cache/wpo-minify/1725736390/assets/wpo-minify-footer-fbf01534.min.js" id="wpo_min-footer-2-js"></script> <!-- Cookie Notice plugin v2.4.18 by Hu-manity.co https://hu-manity.co/ --> <div id="cookie-notice" role="dialog" class="cookie-notice-hidden cookie-revoke-hidden cn-position-bottom" aria-label="Cookie Notice" style="background-color: rgba(59,65,85,1);"><div class="cookie-notice-container" style="color: #fff"><span id="cn-notice-text" class="cn-text-container">J'utilise des cookies pour vous garantir la meilleure expérience sur mon site internet. <br> En continuant à parcourir mon site web, vous consentez à l’utilisation de cookies conformément à ma politique de confidentialité.</span><span id="cn-notice-buttons" class="cn-buttons-container"><a href="#" id="cn-accept-cookie" data-cookie-set="accept" class="cn-set-cookie cn-button" aria-label="Accepter" style="background-color: #00a99d">Accepter</a><a href="#" id="cn-refuse-cookie" data-cookie-set="refuse" class="cn-set-cookie cn-button" aria-label="Refuser" style="background-color: #00a99d">Refuser</a><a href="https://bernard-sperandio.fr/politique-de-confidentialite/" target="_blank" id="cn-more-info" class="cn-more-info cn-button" aria-label="En savoir plus" style="background-color: #00a99d">En savoir plus</a></span><span id="cn-close-notice" data-cookie-set="accept" class="cn-close-icon" title="Refuser"></span></div> </div> <!-- / Cookie Notice plugin --></body> </html> <!-- Cached by WP-Optimize - https://getwpo.com - Last modified: 7 September 2024 20 h 26 min (Europe/Paris UTC:1) -->