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<h1 class="page-header-title clr" itemprop="headline">Blog : Actus, Conseils et Tutos sur le SEO, le SXO, l'UX et WordPress</h1>
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<article id="post-108553" class="blog-entry clr thumbnail-entry post-108553 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media">
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<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/" class="thumbnail-link">
<img loading="lazy" width="1920" height="1280" src="https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison.jpg" class="attachment-full size-full wp-post-image" alt="Lire la suite à propos de l’article Étude de cas SXO : Permis Maison" itemprop="image" decoding="async" srcset="https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison.jpg 1920w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <span class="overlay"></span>
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<a href="https://bernard-sperandio.fr/sxo/" rel="category tag">SXO</a> </div>
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<h2 class="blog-entry-title entry-title">
<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/" rel="bookmark">Étude de cas SXO : Permis Maison</a>
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<p>
Vous avez investi du temps et de l'argent dans votre blog, mais les résultats ne sont pas là ? Vous êtes frustré de ne pas apparaître dans les premiers résultats Google,… </p>
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<i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/#respond" class="comments-link" >0 commentaire</a> </div>
<div class="blog-entry-date clr">
27 février 2024 </div>
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<article id="post-107619" class="blog-entry clr thumbnail-entry post-107619 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media">
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<a href="https://bernard-sperandio.fr/comment-creer-une-fiche-google-my-business/" class="thumbnail-link">
<img loading="lazy" width="1920" height="1280" src="https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business.jpg" class="attachment-full size-full wp-post-image" alt="Lire la suite à propos de l’article Comment créer une fiche Google My Business ?" itemprop="image" decoding="async" srcset="https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business.jpg 1920w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2024/01/fiche-google-my-business-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <span class="overlay"></span>
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<a href="https://bernard-sperandio.fr/seo/" rel="category tag">SEO</a> </div>
<header class="blog-entry-header clr">
<h2 class="blog-entry-title entry-title">
<a href="https://bernard-sperandio.fr/comment-creer-une-fiche-google-my-business/" rel="bookmark">Comment créer une fiche Google My Business ?</a>
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<div class="blog-entry-summary clr" itemprop="text">
<p>
Imaginez que chaque fois qu'un client potentiel recherche dans votre région des services ou des produits que vous proposez, votre entreprise s'affiche en tête des résultats locaux, accompagnée d'avis élogieux et… </p>
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<div class="blog-entry-date clr">
14 janvier 2024 </div>
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<article id="post-105822" class="blog-entry clr thumbnail-entry post-105822 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media">
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<a href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/" class="thumbnail-link">
<img loading="lazy" width="1920" height="1280" src="https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024.jpg" class="attachment-full size-full wp-post-image" alt="Lire la suite à propos de l’article Comment trouver des clients sur Internet en 2024 ?" itemprop="image" decoding="async" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024.jpg 1920w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/12/comment-trouver-des-clients-sur-internet-en-2024-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <span class="overlay"></span>
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<a href="https://bernard-sperandio.fr/sxo/" rel="category tag">SXO</a> </div>
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<h2 class="blog-entry-title entry-title">
<a href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/" rel="bookmark">Comment trouver des clients sur Internet en 2024 ?</a>
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<p>
En 2024, trouver des clients sur Internet est devenu un enjeu majeur pour toute entreprise désirant réussir et prospérer.Avec l'avènement des réseaux sociaux et le règne du numérique, les méthodes traditionnelles de… </p>
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<i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/#respond" class="comments-link" >0 commentaire</a> </div>
<div class="blog-entry-date clr">
27 novembre 2023 </div>
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<article id="post-104519" class="blog-entry clr thumbnail-entry post-104519 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media">
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Être en première position dans Google, c'est le rêve de tout entrepreneur. C'est la garantie d'être visible par des milliers de potentiels clients, et de générer des leads et des ventes.Découvrez… </p>
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9 novembre 2023 </div>
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<article id="post-80873" class="blog-entry clr thumbnail-entry post-80873 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media">
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<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-vmcorporate/" class="thumbnail-link">
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<a href="https://bernard-sperandio.fr/sxo/" rel="category tag">SXO</a> </div>
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<h2 class="blog-entry-title entry-title">
<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-vmcorporate/" rel="bookmark">Étude de cas SXO – VM Corporate</a>
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<p>
Découvrez les secrets pour créer un site web qui séduit à la fois les visiteurs et les moteurs de recherche !En tant que consultant SXO expérimenté, j'ai conçu le site web… </p>
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<div class="blog-entry-date clr">
24 avril 2023 </div>
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<article id="post-78645" class="blog-entry clr thumbnail-entry post-78645 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media">
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<p>
Dans le monde du référencement naturel, les backlinks sont considérés comme étant l'un des éléments les plus importants pour la visibilité de votre site web sur les moteurs de recherche, en… </p>
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1 mars 2023 </div>
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<article id="post-76453" class="blog-entry clr thumbnail-entry post-76453 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media">
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<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-gleduc/" class="thumbnail-link">
<img loading="lazy" width="1920" height="1280" src="https://bernard-sperandio.fr/wp-content/uploads/2023/01/etude-de-cas-sxo-gleduc.jpg" class="attachment-full size-full wp-post-image" alt="Lire la suite à propos de l’article Étude de cas SXO – Gleduc" itemprop="image" decoding="async" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/01/etude-de-cas-sxo-gleduc.jpg 1920w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/etude-de-cas-sxo-gleduc-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/etude-de-cas-sxo-gleduc-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/etude-de-cas-sxo-gleduc-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/etude-de-cas-sxo-gleduc-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <span class="overlay"></span>
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<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-gleduc/" rel="bookmark">Étude de cas SXO – Gleduc</a>
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<p>
Découvrez comment mon client Guillaume Leduc, est passé, en moins de 3 mois, de la huitième page à la première page sur Google grâce à ma stratégie SXO (SEO + UX).… </p>
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<div class="blog-entry-date clr">
27 janvier 2023 </div>
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<article id="post-74452" class="blog-entry clr thumbnail-entry post-74452 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media">
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<p>
ChatGPT, sorti le 30 novembre 2022, est déjà considéré par des millions de personnes comme une révolution dans le monde de la rédaction, et risque de tuer, à terme, le métier… </p>
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8 janvier 2023 </div>
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<article id="post-71883" class="blog-entry clr thumbnail-entry post-71883 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media">
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<a href="https://bernard-sperandio.fr/possibilites-de-mots-cles/" class="thumbnail-link">
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<a href="https://bernard-sperandio.fr/possibilites-de-mots-cles/" rel="bookmark">Possibilités de mots clés</a>
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<p>
Vous souhaitez générer rapidement du trafic qualifié sur votre site web ? Pour ce faire, vous devez trouver des opportunités de mots clés pertinentes.Bien sûr, vous pouvez utiliser un outil SEO… </p>
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7 novembre 2022 </div>
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<article id="post-69896" class="blog-entry clr thumbnail-entry post-69896 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media">
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<img loading="lazy" width="1920" height="1280" src="https://bernard-sperandio.fr/wp-content/uploads/2022/09/redaction-contenu-automatique-ia.jpg" class="attachment-full size-full wp-post-image" alt="Lire la suite à propos de l’article Rédaction Contenu IA" itemprop="image" decoding="async" srcset="https://bernard-sperandio.fr/wp-content/uploads/2022/09/redaction-contenu-automatique-ia.jpg 1920w, https://bernard-sperandio.fr/wp-content/uploads/2022/09/redaction-contenu-automatique-ia-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2022/09/redaction-contenu-automatique-ia-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2022/09/redaction-contenu-automatique-ia-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2022/09/redaction-contenu-automatique-ia-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <span class="overlay"></span>
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<a href="https://bernard-sperandio.fr/redaction-contenu-ia/" rel="bookmark">Rédaction Contenu IA</a>
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<p>
La rédaction de contenu n'est plus l'apanage des rédacteurs web. En effet l'Intelligence Artificielle (IA), avec l'avènement du GPT-3, a changé la donne en proposant l'écriture automatique de contenu.Cependant, le contenu… </p>
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28 septembre 2022 </div>
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<article id="post-68004" class="blog-entry clr thumbnail-entry post-68004 post type-post status-publish format-standard has-post-thumbnail hentry category-wordpress entry has-media">
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<p>
RGPD : depuis 2020, les propriétaires de sites internet fulminent contre ses lignes directrices très strictes.Après les cookies, Google Analytics, voici Google Fonts !Découvrez, sans plus attendre, pourquoi l'utilisation des Web… </p>
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22 juin 2022 </div>
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<article id="post-67189" class="blog-entry clr thumbnail-entry post-67189 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media">
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<p>
Black hat SEO, tout le monde en parle. Certains référenceurs SEO le pratique, et même la plupart d'entre vous, propriétaires de site internet, en font, sans le savoir. Découvrez sans attendre, ce qu'est… </p>
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14 juin 2022 </div>
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<article id="post-65730" class="blog-entry clr thumbnail-entry post-65730 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media">
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<p>
D'après les dernières statistiques connues, Google visite quotidiennement 20 milliards de sites internet !Et en 2022, ce chiffre est en augmentation exponentielle, vu la facilité pour créer un site internet avec l'utilisation… </p>
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12 avril 2022 </div>
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Vous êtes en panne d'idées de contenus pour vos nouveaux articles de blog ou vous désirez optimiser votre contenu textuel existant afin d'améliorer votre classement dans les pages de résultats de… </p>
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21 mars 2022 </div>
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Avez-vous l'impression de passer plus de temps à chercher des outils en ligne pour effectuer une tâche précise plutôt que d'être 100% productif ?Si vous êtes dans ce cas, découvrez, sans… </p>
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Souvent négligé à tort, le footer est pourtant un élément clé d'un site web, au même titre que le header et le body.Découvrons ensemble son utilité, son importance, ses différents styles… </p>
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Suite à mon article sur le référencement sur Amazon, beaucoup de mes clients m'ont demandé si je connaissais un moyen pour rentrer en contact avec le service clientèle Amazon pour solutionner… </p>
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<p>
Afin d'améliorer la visibilité de votre marque et d'augmenter votre chiffre d'affaires, vous avez décidé de diversifier vos canaux de vente en plaçant vos produits sur la marketplace Amazon, c'est parfait… </p>
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<i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/amazon-seo/#comments" class="comments-link" >1 commentaire</a> </div>
<div class="blog-entry-date clr">
4 juillet 2021 </div>
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<p>
Tout propriétaire d'un site internet, qui s'intéresse un tant soit peu au SEO, sait qu'un contenu dupliqué, qu'il soit intentionnel ou non, pénalise son référencement.Mais une question, simple au demeurant, est… </p>
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1 juin 2021 </div>
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Google MUM : 1000 fois plus puissant que Google BERT ! Telle est l'annonce fracassante révélée par le célèbre moteur de recherche, le 18 mai 2021, lors de sa conférence mondiale annuelle… </p>
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25 mai 2021 </div>
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Les sitelinks, un aspect SEO a ne pas négliger si vous avez un site vitrine ou e-commerce pour maximiser votre présence et votre taux de clics dans les résultats naturels des… </p>
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9 avril 2021 </div>
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En 2024, pour réussir votre stratégie de positionnement sur Google, le plus important n'est plus la recherche de mots-clés, mais bien de comprendre l'intention de recherche des utilisateurs. Découvrez ce qu'est une… </p>
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21 mars 2021 </div>
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Choisir les couleurs de son site web n'est pas anodin dans la réussite de votre stratégie digitale.En effet, cela sera la première chose que les internautes remarqueront lorsqu'ils visiteront votre site,… </p>
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21 février 2021 </div>
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Avez-vous déjà entendu parler de Google EAT ?Probablement oui, si vous vous intéressez de près au référencement naturel de votre site internet et à la qualité de votre contenu éditorial. Dans le… </p>
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8 février 2021 </div>
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Vous êtes en train de créer votre site vitrine ou e-commerce sous WordPress ou sous un autre CMS (Shopify, Prestashop, Wix, ...) et afin de lire les manuels d'emploi de votre… </p>
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31 janvier 2021 </div>
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Vous possédez une ancienne imprimante multifonction Hewlett Packard (HP) qui fonctionnait parfaitement pour l'impression et la numérisation.Mais depuis le 12 janvier 2021, vous ne pouvez plus accéder au centre de solutions… </p>
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<i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/resolution-probleme-centre-solutions-hp/#comments" class="comments-link" >167 commentaires</a> </div>
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Obtenir des avis clients est indispensable pour la confiance des internautes vis-à-vis de votre marque, mais ont-ils un réel impact sur votre référencement local et donc sur votre classement local sur… </p>
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