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			<h1>3 semaines pour construire <b>une stratégie de collecte performante </b><em>en contexte de crise sanitaire</em></h1>
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			<h2>Exemple : L&rsquo;Ordre de Malte France</h2>
			<p class="Normal1"><span lang="fr">Sensibiliser et convertir le grand public, donateur ou non, en urgence, dans un contexte de peur de la crise sanitaire mondiale et lors d’un temps creux de collecte : on l’a fait. Et bien, même ! Découvrez les coulisses de l’opération Covid-19 de l’Ordre de Malte France qui a boosté sa collecte de 322 %. </span></p>		</div>
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			<h1><strong>Amplifier l’expérience de marque </strong> en alliant <em>créativité, média et marketing multicanal </em></h1>
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			<h2>Exemple : Campagne fin d’année des Petits Frères des Pauvres </h2>
			<p class="p1"><span class="s1">Collecter, sensibiliser le grand public, préparer l’installation d’une nouvelle identité : 3 enjeux réconciliés en une seule opération des Petits Frères des Pauvres. La clef pour toucher ces différentes cibles : un mix entre créativité et une approche multicanale sur le dispositif média comme dans la stratégie marketing. </span></p>		</div>
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			<h1><strong>Collecter</strong> efficacement (enfin) <em>sur les réseaux sociaux</em></h1>
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			<h2>Exemple : la SPA</h2>
			<p class="p1">Allier prospection et augmentation de la collecte digitale : un pari gagné pour la Société Protectrice des Animaux grâce à une campagne média ciblée et pédagogique sur l’appropriation de la page de collecte “anniversaire” de Facebook.</p>		</div>
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			<h1><strong>Expérimenter l’immersion </strong> pour décupler <em>l’acquisition -conversion on line </em></h1>
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			<h2>Exemple : Vaincre la mucoviscidose</h2>
			#ACouperLeSouffle est une expérience unique et innovante : souffler sur son écran et, grâce au micro, activer un dispositif attributif qui permet de comparer son souffle à celui d’un malade de la mucoviscidose. Une campagne qui travaille la transformation – en acquisition comme en conversion – par l’immersion dans le quotidien des patients et la valorisation de projets porteurs d’espoir.		</div>
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			<h1><strong>Décomplexer </strong> la prospection des libéralités pour<em> s’adresser aux baby-boomers </em></h1>
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			<h2>Exemple : Campagne legs AFM</h2>
			<p class="p1">Rénover régulièrement ses outils libéralités n’est pas toujours évident, surtout lorsqu’on est satisfait de l’existant ! Avec un second concept, plus moderne mais toujours affilié à son claim legs historique, l’AFM-Téléthon entre dans une nouvelle ère où le legs est traité de façon décomplexée, un ton en adéquation avec les seniors d’aujourd’hui.</p>		</div>
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