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<h2> <font class="text-o-color-1">NOTRE FONDATRICE</font><font style="background-image: linear-gradient(135deg, var(--o-color-1) 0%, var(--o-color-2) 100%);" class="text-gradient"></font><br/></h2>
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<br/>
<span style="color: rgb(17, 24, 39)">Passionnée de cosmétiques et parfums, notre fondatrice, Marie Laure Durier a créé en 2021 la marketplace B2B La Beauté Française pour promouvoir les marques de beauté françaises responsables auprès des retailers. </span></p><p style="margin-bottom: 0px;"><br/></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Après avoir échangé avec plus de 1500 marques du secteur, elle comprend que l'enjeu prioritaire est d'aider les marques de beauté et lifestyle à trouver leur place sur un marché de plus en plus saturé. </span></p><p style="margin-bottom: 0px;"><br/></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Ainsi, La beauté Française évolue en 2024 vers un service d'accompagnement et de conseil. Nous mettons ainsi notre expertise au service des entreprises du secteur beauté, lifestyle et bien-être afin de les aider à se développer et performer dans un marché en constante évolution.</span></p><p style="margin-bottom: 0px;"><br/></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Fin 2024, à la demande de nombreuses marques, nous ouvrons un service d'agent commercial centralisé pour accompagner les marques en pharmacies.</span></p><p style="margin-bottom: 0px;"><br/></p><p style="margin-bottom: 0px;"><br/></p><p style="margin-bottom: 0px;"><br/></p><p></p></div>
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<span style="color: rgb(248, 124, 86);font-size: 26px;font-weight: 900">Notre engagement </span></font></h2><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Nous restons convaincus que l'industrie de la beauté doit opérer une transition vers plus de responsabilité. Notre objectif est d'accompagner les marques dans cette transformation, en conciliant beauté durable, innovation et 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐞.</span></p><p style="margin-bottom: 0px;"><br/></p><h2><font class="text-gradient" style="background-image: linear-gradient(135deg, var(--o-color-1) 0%, var(--o-color-2) 100%);"><span style="color: rgb(248, 124, 86);font-size: 26px;font-weight: 900">Notre approche</span></font></h2><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Nous aidons les entreprises à élaborer des stratégies marketing et commerciales efficaces et différenciantes. </span></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Notre approche se base sur :</span></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">- Une connaissance approfondie du secteur et de ses enjeux</span></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">- La création de communautés engagées</span></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">- La personnalisation de l'accompagnement</span></p><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">- L'optimisation des canaux de distribution</span></p><p style="margin-bottom: 0px;"><br/></p><h2><font class="text-gradient" style="background-image: linear-gradient(135deg, var(--o-color-1) 0%, var(--o-color-2) 100%);"><span style="color: rgb(248, 124, 86);font-size: 26px;font-weight: 900">Notre vision</span></font></h2><p style="margin-bottom: 0px;"><span style="color: rgb(17, 24, 39)">Nous croyons au pouvoir de la communauté et de l'entraide pour faire évoluer positivement notre industrie. Ensemble, nous pouvons créer une beauté plus essentielle, plus humaine et plus accessible, tout en répondant aux attentes des retailers et consommateurs en quête de sens et d'expériences.</span></p><p style="margin-bottom: 0px;"><br/></p><p><span style="color: rgb(17, 24, 39)">Entrepreneurs, marques établies ou en devenir, nous mettons notre expertise à votre service pour vous aider à performer et à vous démarquer sur ce marché passionnant et exigeant.</span> </p></div></div>
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<font style="background-image: linear-gradient(135deg, var(--o-color-1) 0%, var(--o-color-2) 100%);" class="text-gradient"><span style="color: rgb(248, 124, 86); font-weight: 900; font-size: 1.5625rem;">La marketplace B2B : Une idée ambitieuse</span>
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<p>
<span style="color: rgb(17, 24, 39)">Après 25 ans à œuvrer dans le secteur du luxe, notamment chez Clarins et Guerlain, Marie-Laure Durier concrétise son idée en vue d'offrir une plateforme intuitive pour les professionnels de la beauté. La Beauté Française a pour ambition de rendre accessibles à tous les professionnels, des marques de beauté engagées pour la santé des Hommes et de la planète. </span></p><p><span style="color: rgb(17, 24, 39)">Elle permet ainsi aux points de vente d'accéder directement aux marques et de les acheter simplement à prix de gros HT. et aux services disponibles. <br/><br/>Cette marketplace, elle la développe en code propriétaire. Cela signifie qu'elle peut être réactivé à tout moment pour celles et ceux qui souhaiteraient faire revivre ce beau projet, peut-être un peu trop avant-gardiste en 2021 !</span></p><p><a class="btn btn-primary" href="/contact" data-bs-original-title="" title=""><font class="text-o-color-3">Contactez-nous</font></a></p><p><br/></p></div>
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